LG Electronics to Showcase Innovation, Style and Leadership at CTIA Wireless 2007

March 27 /PRNewswire/ -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones), the leading CDMA provider in the world, will be featuring its unique and stylish line of highly advanced mobile phone technologies at CTIA Wireless 2007 held at the Orlando Convention Center in Orlando, Fla. LG Mobile Phones will be displaying handset technology from their 2007 lineup that will continue to fuel their growth throughout North America. In addition to the latest in handset and mobile entertainment technologies, LG Mobile Phones will be showing innovative products from Europe and Asia including the widely anticipated PRADA and Shine mobile devices.

LG Mobile Phones continues to demonstrate industry leadership and strength in the U.S., ranking number two across all mobile technologies in 2006 according to Strategy Analytics, Inc. Fueled by flagship multimedia devices including Chocolate by LG, the enV and FUSIC, LG Mobile Phones once again secured the number one position in the CDMA handset market both in the U.S. and globally according to IDC, a leading information technology market research and advisory firm. CDMA mobile handset sales for 2006 were nearly 19 million in the U.S. and over 38 million globally. LG Mobile Phones also strengthened its position as a GSM handset manufacturer with leading devices such as the CU500 maintaining the number four spot in the U.S., just three years after the launch of its first GSM device. With over 5.4 million GSM handsets shipped in 2006, LG Mobile Phones is poised to continue its expansion in the U.S. GSM space into 2007 according to Strategy Analytics, Inc. LG Mobile Phones relentless dedication to providing the most innovative and stylish products to the market has propelled the company to the status of fastest growing mobile phone brand in North America according to Strategy Analytics, Inc.

As one of the world's leading mobile phone manufacturers, building a brand that connects with customers and becomes part of their daily life is important to LG Mobile Phones. The company's aggressive marketing programs for 2007 leverage both traditional advertising and grassroots marketing geared at reaching the people who influence tomorrow's trends. An important part of the marketing mix for LG Mobile Phones is to create synergies with different types of communication mediums to fuse voice, messaging, entertainment and technology with style. This year at CTIA, LG Mobile Phones will prominently display the company's latest and most innovative device to date, the LG VX9400 which is a mobile television capable device featuring all the same qualities as your home television in the palm of your hand.

"Our 2007 handset roadmap features a myriad of innovative and stylish products that push the envelope of mobile phone technology and functionality," said Juno Cho, president of LG Electronics MobileComm U.S.A., Inc. "Innovation and the desire to create cutting edge wireless devices are at the heart of LG Mobile Phones' business proposition. While direct communication will continue to be the primary role of a mobile device, LG Mobile Phones also believes that consumers worldwide are using their mobile phones as their central hub for consuming and communicating information. We intend to foster this trend with new devices like the LG VX9400."

LG Mobile Phones' presence in Orlando, Fla. kicks off during the official CTIA MobileFocus on March 26. During exhibit hours, attendees can get a closer look at LG mobile phone technology at the LG Booth, #2303 of the Orlando Convention Center.

Featured LG Handsets at CTIA Include:

• LG VX9400 -- The LG VX9400 is capable of delivering television programming from some of the most popular TV channels right to your phone. Users can catch many of their favorite shows by checking out the easy-to-use one touch program guide. The VX9400 gives users the ability to make calls, answer messages, and when finished, go right back to enjoying featured programs. The VX9400 provides unlimited access to entertainment when used with V CAST Mobile TV.
  
• LG VX8700 -- A shiny new addition to the LG handset lineup, the LG VX8700 will satisfy consumer desire for serious style with its ultra thin shape, sleek metal finish, and mirror-like screen. This ultra-sexy clamshell also features VCAST for music and video, Bluetooth capabilities, a 2 megapixel camera & camcorder, and a microSD memory port for storage. From music lovers to camera-phone converts, fashion aficionados to gadget groupies, there is something for everyone in the brilliantly designed device.
  
• Strawberry Chocolate by LG -- LG Mobile Phones' global handset sensation just got a little rosier with the introduction of Strawberry Chocolate. Featuring an ultra-thin, lightweight design and hot new color, the Strawberry Chocolate phone will brighten up any spring wardrobe. Users will have access to Chocolate's renowned features including glowing touch sensitive buttons, MP3 music player with stereo sound and multitasking capability. With the LG Chocolate Phone, users are free to enjoy the best mobile phones have to offer whenever or wherever they are.
  
• LG AX8600 -- Sophisticated and sexy, the new LG AX8600 is sure to turn heads. At first glance, its sleek, ultra-thin shape and glowing, touch-sensitive keys will grab attention. This new device is offered in three unique colors including marine blue, apple green and shimmering gold. A closer look reveals irresistible features including, music and video capabilities, Bluetooth, a 1.3 megapixel camera and camcorder and microSD memory port for extra storage. The LG AX8600 is an all-around beauty, inside and out.
  
• LG570 -- The latest addition to LG Mobile Phones' lineup of fully capable music handsets, the micro-thin LG570 will satisfy your cravings for a phone that looks as good as it sounds. Easy to find, one touch access key play MP3 songs which can be saved to its external microSD card or transmit tunes directly to a car stereo or other FM receivers via the integrated FM transmitter. For users who prefer not to be disturbed while rocking out, the LG570 enables users to set the phone to music only, allowing for an interruption free music experience.
  
• LG CU500v -- Offering high-speed broadband, a rotating 1.3 megapixel camera, 3D stereo sound, and now wireless videoconferencing -- the new and improved CU500v has it all. This feature-rich phone is the ultimate multimedia device packaged in a stylish black clamshell. The CU500v is the first handset in the U.S. to utilize AT&T's revolutionary wireless videoconferencing capability. Now users can send live or pre-recorded video to their friends while simultaneously talking on the phone. With the help of LG Mobile Phones, users can now enjoy smiling faces from anywhere, anytime.
  
• LG MSB-100 -- The eye-catching Bluetooth Stereo Speakerphone delivers premium sound for music, video and voice communication. With its sleek and compact design, it is perfect for the car, office, or at home.
  

For more information, please visit www.lgusa.com.

SOURCE LG Electronics MobileComm U.S.A., Inc.