Energizer Announces New Products at 2007 CES

January 8, 2007— As the 2007 International Consumer Electronics Show (CES) opens this week, Energizer is unveiling several new products, reintroducing others, and showcasing CES award-honorees. As high-tech devices seen at CES continue to become more ubiquitous and robust, the complexities and variety of portable power options also keep expanding.

"Energizer is the company powering the devices for today’s on-the-go consumer," said Jeff Ziminski, Vice-President North American Marketing, Energizer. “We continue to look for ways to drive innovation across our product portfolio through batteries and new products to deliver on the promise of ‘Keep Going’. With Energizer e2 Lithium, the world’s longest lasting AA and AAA batteries in high-tech devices and the new Energizer Energi To Go Instant Cell Phone Charger, Energizer continues to drive innovation to keep people’s devices going.”

Energizer offers a variety of battery products that have numerous applications in electronic devices, particularly high-tech portable devices featured at CES. Additionally, the company is showcasing innovations in new product development, including:

• Energizer Energi To Go battery-powered Instant Cell Phone charger: the light-weight, portable device that enables calls to be placed within 30 seconds of activating. Energi To Go can power over 80 percent of the wireless phone brands available in the United States and is powered by Energizer e² Lithium AA batteries.
  
• Two new high-performance Lighting Products: Energizer e² Lithium Headlight and the Energizer Hard Case Tactical 2AA Swivel Head that marry cutting-edge technology and rugged design to meet outdoor and military challenges. The two lights deliver high-power and multiple functions and capitalize on Energizer e² Lithium batteries’ power, light weight, and performance in extreme temperatures (-40° to 140° F).
  
• Energizer e² Lithium batteries: the world’s longest lasting AA and AAA batteries in high-tech devices. In digital cameras, Energizer e² Lithium batteries take up to 630 pictures vs. up to 90 with leading ordinary alkaline. (AA only; results vary by camera.) Additionally, Energizer e² Lithium batteries provide the longest lasting performance in other high-tech devices, including MP3 players, wireless headsets, LEGO MINDSTORMS NXT Robotics Tool Kits, Apple Mighty Mouse, GPS systems and CD players.
  
• Energizer’s powerful Rechargeable batteries and Energizer’s family of innovative chargers provide an economical power solution for today’s high-tech devices, and are specifically designed to match consumer’s lifestyles.
  
• Re-launch of the Energizer MAX AAAA battery: poised to meet the power needs of small high-tech devices as miniaturization leads the way in product design, Energizer is committed to increased support of the AAAA at retail and to continued collaboration with original equipment manufacturers (OEMs).
  

In addition to Energizer MAX, Energizer e² Lithium and Energizer e² Rechargeables, Energizer’s portfolio of products also includes Energizer e² Titanium Technology, the longest lasting AA/AAA Alkaline Battery in High Tech Music Devices and Electronic Games.

Energizer Is Named Innovations 2007 Design and Engineering Award Honoree
Showcasing leadership in consumer innovation, Energizer took honors in the Portable Power category of the International CES Innovations 2007 Design and Engineering Awards competition with two newly-released Rechargeable products:

• The Energizer Easy Charger: designed for “battery-manager Mom,” the charger combines function and style in a compact, sleek oval charger. An on/off switch, charge indicators and a foldable plug make this charger easy to use, while its interchangeable faceplates match any kitchen décor.
  
• The Energizer Dock & Go Charger: For the digital dad and gadget guy, Energizer recently introduced the Dock & Go Charger with two portable charging pods that each hold four AA or AAA rechargeable NiMH batteries. It can charge up to eight batteries in sequence or four in a pod while the other pod is in use. The two pods allow you to be charged for every occasion, at home or on the go. They are available wherever batteries are sold.
  

As a widely-renowned consumer technology awards program that began in 1989, the prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering. It is sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the world’s largest consumer technology trade show, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

“As the number one selling rechargeable battery brand in the world, Energizer is honored to be recognized for the commitments we make to the rechargeable consumer to provide an economical power solution,” said Jeff Ziminski, Vice President North American Marketing, Energizer. “The Easy Charger and Dock & Go Charger products are examples of this commitment and represent Energizer’s vast portfolio of products that provide convenient, portable power solutions which keep consumers going.”

SOURCE Energizer

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