DTS Showcases Next Generation Audio at CEDIA Expo 2006

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September 12, 2006-- DTS, a digital technology company dedicated to delivering the ultimate entertainment experience, will showcase the state of the art in high definition surround sound for HD DVD and Blu-ray. DTS is in the standards for both of these much anticipated next generation DVD formats. The company will be on hand to answer questions about these new formats as well as demonstrate its technology.

DTS recently unveiled a three-tiered system of audio solutions for the next generation HD DVD and Blu-ray Discs formats. The naming system is a scalable architecture that can support a variety of different quality levels in a single stream. Designed to provide flexibility for content providers and immediate audio improvement with existing home theater equipment, the solution entails a series of new logos that communicate the varying quality levels to consumers:

  • DTS-HD Master Audio, for sound bit-for-bit identical to the master soundtrack
  • DTS-HD High Resolution Audio, for audio that is nearly identical to the master soundtrack
  • DTS Encore, which delivers 5.1 channels of audio at twice the resolution found on most standard DVDs

WHERE:  Booth #249 Colorado Convention Center Denver, Colorado

WHEN: September 14–17, 2006

WHY YOU SHOULD WATCH DTS
A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Surround Music and DVD-ROM software. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. DTS audio products are featured on more than 27,000 motion picture screens worldwide. Additionally, DTS provides imaging technology and services for the motion picture industry; DTS Digital Images, formerly Lowry Digital Images, is a wholly-owned subsidiary of DTS and an industry leader in image restoration and enhancement. For further information, please visit www.dts.com.

SOURCE DTS