Crisp Wireless Delivers Premiere Magazine Mobile

September 12, 2006 -- Crisp Wireless, a provider of mobile content management and delivery solutions, today announced that it has delivered a mobile portal for Premiere Magazine, the leading monthly magazine that covers the movie industry. The new portal, available as a WAP site at http://wap.premiere.com, is part of an expanded mobile presence on the part of Premiere’s parent company, the publisher Hachette Filipacchi Media U.S., and will enable mobile Internet subscribers to gain access to both exclusive mobile Premiere content as well as elements from the magazine.

Crisp’s mLogic platform will enable an expanded series of news and features to be delivered to mobile subscribers, including feature articles; movie reviews from Premiere’s Senior Editor Glenn Kenny; A-list news, red carpet celebrity photos, and other content from various films.

“Premiere Magazine prides itself on delivering the best content and information to movie and cinema buffs. Our partnership with Crisp Wireless gives us a scalable and flexible platform to extend Premiere’s brand into mobile,” said Olivier Griot, Managing Director, Mobile, Hachette Filipacchi Media U.S. “We will build a great mobile ecosystem around movies by working with the carriers, off-deck, through co-branding partnerships, and other innovative marketing initiatives. Crisp’s tools enable us to do that easily so that we can focus on the business initiatives.”

Hachette’s mobile strategy enables a broad spectrum of consumers to gain exposure to pop culture and entertainment – including movie news – that are of value on a wide variety of platforms, including online and mobile.

“Hachette is supremely poised to create mobile communities around those special interests. Movies continue to be one of the best forms of popular entertainment which makes this type of information and content great for mobile,” said Mary Park, VP Business Development at Crisp Wireless. “It is very rewarding to be recognized as a partner that can support Hachette ' innovative mobile strategies for Premiere.”

Crisp Wireless enables the development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, and entertainment clients, including industry-first experiences for music, film, and television clients. The Crisp Wireless mLogic Media product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management.

For more information visit www.crispwireless.com.

SOURCECrisp Wireless