Altec Lansing Introduces New Partnership with Sirius Satellite Radio

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January 08, 2007 – How do you make Sirius Satellite Radio even more addictive to its subscribers? Give them more ways to listen to their favorite Sirius 100-percent, commercial-free music, sports, talk and entertainment. That’s the intent behind the new partnership announced today between Altec Lansing and Sirius Satellite Radio. The two companies have officially joined forces to deliver a new line up of high-quality audio products to Sirius Satellite Radio listeners.

“Sirius has more than 6 million subscribers that want to listen to their favorite radio stations whenever and wherever they like,” said Robert Heiblim, Senior Vice President of Marketing for Altec Lansing. “Our new partnership is going to answer that demand with a variety of high-quality speakers and headphones that expand their listening options.”

The addition of these new products reflects Altec Lansing’s commitment to delivering solutions that fit into the diverse digital audio lifestyle settings of today’s consumer. Altec Lansing will release a set of products for Sirius Satellite Radio subscribers in the Spring, with several other offerings releasing in the following months.

“Pairing up with Altec Lansing was an obvious choice,” said Sean Gibbons, Vice President Consumer Electronics Product Management, Sirius Satellite Radio. “Combining Sirius’ industry leading 100-percent, commercial-free music and talk and entertainment programming with Altec Lansing’s innovative audio products will allow Sirius subscribers the convenience to listen to their favorite content in more locations than ever.”

Altec Lansing brought sound to movies in the 1920s, created the first audio solutions for the home computer and showed the MP3 generation how to listen out loud to music on their MP3 players. With today’s rapidly changing landscape in digital audio, the company has taken a leading role in developing products that meet consumer demands for style, versatility, comfort, and of course… an incredible sound experience.

SOURCE Altec Lansing