Pushing the Limits of Functional Fashion

Scottevest Uses Cutting Edge Technology to Take Form and Function to New Heights

Think about a jacket with 39 pockets. You probably have an image of a bulky garment lined with straight columns of useless shallow pockets, or a high-tech piece of hiking gear lined with secret compartments and Velcro®. While multi-pocket clothing is nothing new, until recently it was relegated to the world of novelty items or specialty gear. Scott Jordan, founder of Scottevest, created something very different - a line of high-tech, affordable and practical yet still highly fashionable clothing for frequent travelers, business-professionals and everyday use.

The Scottevest 39 pocket jacket, “Rodeo” (pictured left - can be found at www.scottevest.com/v3_store/40_Rodeo) looks like a simple, fasionable, suede jacket. Hidden throughout its soft, comfortable microsuede design are 39 deep and extremely functional pockets and many other features to enhance your life. The most important feature of the garment, or any Scottevest piece, is the weight management system which ensures that carrying items of weight and bulk do not alter the way the jacket sits on your shoulders – there is no sagging to one side, pockets hanging off the jacket or unsightly bulges. In addition, many of the pockets are held by easy-to-use magnetic closures to keep your items safe and secure even if you forget to zip up. The jacket also features the patented Personal Area Network (created by Technology Enabled Clothing, Inc.) which allows you to conceal all wires from your personal electronic devices.

Scottevest (www.Scottevest.com) specializes in innovative personal storage technology. Every garment in the line has specific functionality in mind, whether it is to carry an open bottle, wallets, badges or even a CD player or iPod with no visible cables. The remarkable common thread among all of the clothes is no items in storage show visible signs of weight or excess bulk.

Scottevest’s products are made for the Gadget-Guy. One of the leading innovations featured in almost every item is the Personal Area Network (PAN), patented by Technology Enabled Clothing, Inc. The updated PAN system allows the wearer run wires from personal electronic devices throughout the lining of the garment without being visible on the outside. The wearer can listen to an iPod or CD player, use their cell phone or wire any other personal electronic devices together without altering the look of the jacket or dealing with messy tangled wires.

Another incredible feature of Scottevest is the Weight Management System (WMS), which distributes weight evenly on the shoulders. If you carry even one iPod, let alone a laptop computer, in a normal jacket pocket the wearer feels the weight of the item on one shoulder and the pocket will sag. Scottevest features pockets designed especially for digital cameras, portable keyboards, GPS devices, small laptop computers, two-way radios, bottled water, airplane tickets, magazines, wallets, keys, and much more – carrying all of these items can add a lot of weight. The WMS uses special material in the shoulders to evenly distribute the weight. The result is a comfortable wear every-time, no matter how much you are carrying. It is safe, secure, and easier on you back and shoulders. Also, there is no unsightly sagging or bulging, so the jacket stays easy-on-the-eyes.

With their new 4.0 line, Scottevest introduces designs for the gadget and fashion minded iPod generation and expands the options for the busy traveler and business people. For the younger generation (and the young at heart), there is the new SeV T-Shirt with one pocket especially designed for a personal electronic device – using the WMS, the pocket will not make the device pull at the neck of the shirt or pull it away from the body. They also introduce the Ultimate Hoodie (pictured below), which features a fashionable distressed cotton exterior, but features the PAN inside and magnetic closures to secure items.

Scottevest also expands their line of high-quality professional models. In addition to the Rodeo, there is also the soft leather Milan, featuring 41 pockets and all of the best features Scottevest has to offer. Other items include windbreakers, fleeces, cargo pants, a Sport Jacket, and even the “Gadget Tie” – the tie of course features a hidden pocket for credit cards, keys, money, mints or any other small items.

Scottevest breaks the mold of wearable gadget products. There is no other product on the market balancing features, function, fashion and quality the way these products do. You can currently find select items at Neiman Marcus, Magellan’s, Hammacher Schlemmer several online stores and their website www.Scottevest.com. For more information on Scottevest, and to view their full product line, go to www.Scottevest.com.

By Jonathan Todd, with Jeremy Gruber