New Schwinn Sting-Ray

It's the Rebirth of Cool. Schwinn has unveiled its all-new Sting-Ray bicycle, marking a return of the bicycle that sold millions when it first hit the streets more than 40 years ago.

With the new Sting-Ray, Schwinn brings something different to the bike market for 7- to 12-year-olds, which is currently comprised of BMX, mountain and traditional sidewalk bikes.

The bike's design pays homage to the original banana seat Sting-Ray, but this modern interpretation reflects the public's interest in customized motorcycles. With its raked-out fork, knees-to-the-breeze seat position, a huge rear tire and enough bad-boy character to raise eyebrows, this is no ordinary bicycle. Add to that the Sting-Ray's partnership with America's premier chop shop, Orange County Choppers, and you've got the coolest bike around. $180. SchwinnStingRay.com

Source: Schwinn