Customize Your Bike

Wrench Science, Inc. announced today that its revolutionary online bicycle retail store, Wrenchscience.com, is open for business. Wrenchscience.com's simple and friendly user interface allows users with minimal knowledge of bicycle mechanics the freedom to create for themselves a complex, fully customized product with minimal confusion.
Because customers increasingly want the ability to customize and personalize their products, This is a prevailing retail trend, in general. With bikes, issues of mechanical compatibility and retail stores that can't present all the choices stand in the consumers way.

With bicycles it is crucial to ensure compatibility between the rider and his bike, and amongst the various components that make up the machine. Wrenchscience.com features a unique (patent pending) software application, WS Logic, which only presents users with size compatible and mechanically compatible choices. It further presents the user with running price and weight totals.

By offering the broadest selection of high-end bicycles on the Web, coupled with the most technologically advanced web tool in the industry Creator Tim Medina backs up his confidence with a management team consisting of high profile veterans in the areas of marketing, operations and engineering. We've got an impressive, high-energy team with a great feel for the market, boasts Medina. Scott Rittschof, former PowerBar executive joined the company in December as President and COO. Tony Milosz, founder of Peakdesign which has handled programming projects for Microsoft, Sun Microsystems, Consolidated Freightways and Dow, serves as the companys CTO. Heidi Swanson, founder of Chickclick.com a leading teen destination, has recently been engaged to oversee Marketing for Wrench Science, Inc. Additionally, the company touts an advisory panel of heavy hitters in the cycling world including professional cyclist, Fred Rodriguez.

Wrenchscience.com, online high-end bicycle retailer, features hundreds of top brands and thousands of customization options. Wrench Science, Inc. operates Wrenchscience.com and develops customization software and business solutions for the bicycle industry and similar industries facing the challenges associated with customization.

Wrench Science,Inc
www.wrenchscience.com