BMW 6 Series Drivers to Experience HD Radio

November 2005 - In August 2005, BMW announced an industry first with the application of HD Radio™ technology as an option in its 2006 Model Year 7 Series. BMW is now making this innovative technology optionally available on 2006 6 Series vehicles as well, beginning with October 2005 production.

This digital technology, developed by iBiquity Digital Corporation, provides one of the most significant advances in radio broadcasting history. This technology offers radio broadcasters and listeners enhanced digital audio quality and clear, noise-free reception. Many AM and FM stations across the country have started employing the HD Radio™ technology to broadcast both in analog and digital formats.

The benefits of the HD Radio™ broadcast include:

-- Enhanced sound quality on digital AM stations.
-- CD-like sound quality on digital FM stations.
-- Clear reception with no static noise, hisses or pops.
-- Possibility to receive streamed data, including artist and song information, from those radio stations that provide such content within their digital broadcast.

Over 500 radio stations are already using this new broadcast technology in the US, and many more are expected to join in. A list of radio stations can be found at the following link: www.ibiquity.com/hdradio/hdradio_hdstations.htm. The HD Radio™ Option marks another historic first for BMW. The 7 and 6 Series are the first production cars in the world to offer this leading edge technology, adding to the many technological and design innovations BMW has pioneered so far in the US and worldwide.

The HD Radio™ Option will have a Suggested Retail Price of $500.

SOURCE BMW