Canon and Ron Howard Join Forces to Inspire Imagination

Canon on Monday announced that they have partnered with director Ron Howard on the "Long Live Imagination" marketing campaign, part of which includes a user-generated photo contest that will lead to the development of a short film.

Photographers of all levels can submit their most imaginative photographs based on a series of movie themes for "Project Imagin8ion," the first user-generated photo contest in history to inspire a Hollywood short film. The "Long Live Imagination" site, designed as an interactive community for Canon users and photography enthusiasts, launched on May 22nd at www.youtube.com/imagination.

Visit www.youtube.com/imagination from now through June 14th to submit photos based on eight movie themes: Setting, Time, Character, Mood, Relationship, Goal, Obstacle and the Unknown. Throughout the promotion, Ron Howard, along with Canon experts and the Project Imagin8ion community, will narrow down the submissions and select eight photos – one from each category. These eight winning photos will become the basis and inspiration for a short film shot with Canon DSLR products that will premiere later this year in New York City with the winners in town for a red carpet event where they will have the opportunity to meet Ron Howard.

For more information on the contest, visit: www.youtube.com/imagination