NOOKcolor Wins Last Gadget Standing CES 2011 People's Choice Award

Congrats go out to Barnes & Noble for winning the Last Gadget Standing CES 2011: People's Choice Award for its NOOKcolor full-color touch Reader's Tablet. The device won in a landslide, besting competitors with more than 60% of the nearly 5,000 votes cast by consumers and technology lovers online.

The device was first selected as a top 10 finalist in the Last Gadget Standing competition from more than 200 new products showcased at CES, and was nominated by a panel of leading technology media representatives.

Features of NOOKcolor include:

• A 7-inch Color Touchscreen
• The first full-color touch Android device
• Read bestsellers to favorite magazines in full color, and interactive children's picture books and enhanced cookbooks
• Fast book downloads in seconds over Wi-Fi
• The most social reading device ever built; you're only touches away from sharing with friends via Facebook, Twitter and email.
• The LendMe App, which enables NOOKcolor users to view LendMe books in their friends' Barnes & Noble digital libraries and request to borrow a title they've been meaning to read
• 8GB of space plus expandable memory

"We're thrilled and honored that the people have spoken and chosen NOOKcolor as the Last Gadget Standing "People's Choice Award" winner. This recognition is further testament to the innovative product we've created that delivers the ultimate reading experience," said Jamie Iannone, President of Digital Products, Barnes & Noble. "It's clear that people are excited to read everything they love - books, magazines, newspapers, kids books and more - in rich beautiful color as NOOKcolor has quickly become our bestseller. We're grateful to all the employees and partners who worked tirelessly on the product in order to bring NOOKcolor to our valued customers."

NOOKcolor is available for $249 at www.NOOKcolor.com.