Best Buy to Sell Amazon's Kindle

Best Buy will begin carrying Amazon's popular Kindle e-reader in its stores this fall. The company is already offering the Barnes & Noble NOOK and Sony Reader Touch, Pocket and Daily Editions. With the addition of the Kindle, it makes Best Buy the only retailer to carry all of the top e-reader brands in-store. Also, to help customers find the e-reader that’s right for them, they will have new in-store e-reader displays with helpful information about each device's key features.

The Kindle with built-in Wi-Fi will retail for $139.99 and the Kindle 3G with free 3G wireless will retail for $189.99. Both will be available at all Best Buy stores this fall, with the 9.7-inch display Kindle DX joining Best Buy's selection later in the season.

"There's no question that e-readers have found their rightful place in today’s digital lifestyle," said Chris Homeister, senior vice president and general manager of Home Entertainment for Best Buy. "Our goal is to help people choose the device that's right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try and buy."