LEICA Hits the Road on Second North American Road Show

Earlier this year Leica introduced its first North American Road Show, giving photographers a chance to experience the Leica M and S Systems first-hand. The company is hitting the road again with its second North American Road Show beginning October 5, 2010 in Toronto, Canada. Leica will be traveling across the United States and Canada, hosting a series of shooting workshops for the Leica M-System and X1 Camera. The Road Show concludes on December 11, 2010 in Tampa/St. Pete, Florida.

Topics covered during the Leica M-System and X1 Camera Events will include camera and lens orientation; troubleshooting and maintenance; understanding the digital imaging process; configuring your computer; organizing and storing your images; Adobe Lightroom introduction; color management introduction and methods to produce better work in less time. Two-hour on-location field trials at each of the workshops will further enhance the experience.

"For the second Road Show, we are excited to again feature Leica M-System workshops and also introduce new Leica X1 Camera Events," says Christian Erhardt, Vice President of Marketing at Leica Camera, Inc. "Professional as well as amateur photographers who enjoy the best and finest will equally benefit from this hands-on experience. Each participant will have access to knowledgeable Leica photographers who will deepen their photographic abilities and enhance their shooting experience."

The M-System Event will cost $149 per participant while the X1 Camera Event will cost $49 per participant. M-System Event Participants will receive a voucher equal to workshop fee and X1 Camera Event participants will receive a $99 voucher. These vouchers can be used towards the purchase of a brand new M-System product or X1 Camera from a North American Dealer. Registration for Leica’s second North American Road Show will begin Friday, September 10 at www.leica-camera.us/news.