It's Official! Fujifilm Instax Mini 7S Instant Camera Hits US Stores

Fujifilm just announced the availability of the Instax Mini 7S Instant Film Camera and Instax Mini Instant Color Film to the United States. This is the second Instax instant camera available from Fujifilm for the US market. The first, the Instax 200 Instant Camera System, was introduced in the fall of 2008 for those wanting an instant film camera.

Features include:

• Automatic built-in flash for low-light shooting
• Electronic shutter 1/60-sec
• LED exposure indicator
• 5" w, 5" h, 2.5" d

The Instax Mini 7S camera produces credit card-sized prints using Instax Mini Instant Color Film. It is available in a white sateen color and has a high end Fujinon lens.

The MSRP for the Instax Mini Instant Camera is $95.99. A 10-Pack of Instax Mini Instant Color Film sells for $19.99. Both are now available at retail locations.

Press release:

FUJIFILM BRINGS STYLISH INSTAX MINI 7S INSTANT COLOR CAMERA TO US

Offers a Trendy, Portable, Anytime Instant Photo Solution

September 23, 2009 – FUJIFILM U.S.A., Inc. today announced the availability of the Instax Mini 7S Instant Camera and Instax Mini Instant Color Film to the U.S. market. The Instax Mini 7S is a compact and lightweight instant film solution ideal for the on-the-go photographer or photo enthusiast. With its sleek and stylish design as well as high end Fujinon optics, the Instax Mini offers customers a great looking camera that produces great looking, high-quality, credit-card sized, instant prints. Fujifilm’s line-up of Instax instant cameras have been enjoying success in Asia and Europe for years, which has helped generate a loyal following in the United States, particularly over the last year.

"Once we introduced the Instax 200 Instant Film Camera System to professional and commercial markets in the U.S. late last year, we immediately began to receive inquiries about the availability of additional Instax cameras for the consumer market," said Kayce Baker, director of marketing, Professional Markets, Imaging Division, FUJIFILM U.S.A., Inc. "We believe the portability, chic design and print quality will be exactly what consumers are looking for in an instant photo solution that doesn’t require any auxiliary printing device."

The Instax Mini 7S Instant Camera and Instax Mini Instant Film will be available at retail locations beginning in September, 2009. MSRP for the Instax Mini 7S Instant Film Camera is $95.99 while MSRP for a 10-Pack of Instax Mini Instant Film is $19.99.

Instax Mini 7S Instant Camera:

• Automatic built-in flash for low-light shooting
• Electronic shutter 1/60-sec
• LED exposure indicator
• Silken White Finish
• 5" w, 5" h, 2.5" d

Instax Mini Instant Film:

• ISO 800 film speed
• Glossy finish
• Sharp, clear reproduction
• Vivid color and natural skin tones
• Film size: 2" x 3"; image area: 1.8" x 2.4"

To learn more about the Fujifilm Instax Mini 7S Instant Film Camera and Instax Mini Instant Film, or to find out more about Fujifilm's entire line-up of instant film solutions, visit www.fujifilmusa.com.

SOURCE FUJIFILM