PENTAX Bows Affordable K-x Digital SLR with HD Video, Live View

PENTAX today unveiled the K-x digital SLR. This latest PENTAX camera has high-end features including Live View and HD video. And, with a one-handed shooting design and easy-to-use operation, the K-x is perfect for people stepping up from a point and shoot to their first digital SLR. Priced at just $649.95 (for body with DA L 18-55mm lens), the K-x will be available in black and white in October 2009. The K-x will also be available in limited edition red and navy colors.

Features include:

• High resolution 12.4 megapixel CMOS image sensor features sensor-shift Shake Reduction for stabilized image and video capture up to 4 stops max.
• Large 2.7 inch LCD features Live View with contrast, phase difference, and Face Detection autofocus (up to 16 faces).
• Widescreen HD video capture in full 720p resolution (1280x720) at 24 FPS cinematic framerate, using any PENTAX 35mm lens.
• Creative processing and filter modes produce high quality finished images, while offering the ability to explore artistic freedom through unique special effects.
• True High Dynamic Range (HDR) image capture blends 3 bracketed images into a single picture with outstanding shadow, highlight, and midrange detail.
• Fast 4.7 FPS capture speed and 1/6000 second maximum shutter speeds are possible with the PENTAX PRIME II image processing engine.
• Powerful automatic modes, including PENTAX Auto Picture and scene modes, ensure the perfect shot in any situation, while helping new photographers learn DSLR photography.
• Responsive 11 point wide angle SAFOX VIII autofocus system focuses quickly and accurately, and can easily track moving subjects.
• Captures up to 1900 shots with universally available, easy-to-find AA lithium batteries (also compatible with AA NiMH rechargeable and alkaline batteries).

The PENTAX K-x (in black and white) will ship in October 2009 in three configurations:

• K-x single lens kit with body and an smc PENTAX DA L 18-55mm lens for $649.95.
• K-x twin lens kit for $749.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 50-200mm zoom lens.
• K-x twin lens kit for $849.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 55-300mm zoom lens.

You can pre-order the PENTAX K-x now in black or white on www.pentaxwebstore.com. Limited edition colors of red and navy will become available at select locations to be announced.