Sony Unveils Eco TV

Sony jumps on the eco bandwagon with the announcement of its new BRAVIA WE5 ‘Eco TV’. The WE5 LCD TV sports full HD 1080p and will be available in 40 and 46-inch models this Spring. It consumes a whopping 50% less power than last year’s BRAVIA models by using a new micro-tubular Hot Cathode Fluorescent Lamp (HCFL) backlight and a Presence Sensor that detects boy heat and movement of people in the room. If you leave, the sensor activates a ‘picture off’ mode while leaving the sound on. As soon as you return, the picture comes back on. Do you have a tendency to fall asleep in front of the TV? No worries, the WE5 automatically switches to standby after 30 minutes.

Other energy saving features include a new Energy Saving Switch that cuts electricity bills even more. TV’s, even when in standby mode still use some power, but the WE5 has a switch to turn the set off completely. Switch it back on again and the TV returns to its previous state. Much easier than unplugging the TV when you’re not watching it. The operation manual is even on-screen…no more printed paper instructions.

The WE5 also has Sony's new BRAVIA Engine 3 that optimizes images to reduce picture noise and its Motionflow 100Hz technology with Image Blur Reduction doubles the frame rate for smoother, sharper pictures in fast-moving action scenes.

Pricing on the BRAVIA WE5 has not yet been announced.