Bang Olufsen

Offering Simplicity, Innovation, Performance and Playfulness to a New Customer Demographic

January 2012 /PRNewswire/ -- Bang & Olufsen, the global provider of luxury, integrated audio-video solutions and services, will announce a new brand, B&O PLAY, at the 2012 Consumer Electronics Show in Las Vegas, Nevada. B&O PLAY will offer portable audio-video products that combine convenient ease-of-use with high-quality, contemporary design for the digital generation, at a more accessible price point.

B&O PLAY is about stand-alone products with clear and simple operation, rather than integrated home installations. B&O PLAY will feature portable products that are intuitive to use, delightful to integrate into ones daily life, and deliver excellent high-quality experiences.

Price points will be at more accessible levels than typically seen from Bang & Olufsen. Best-in-class audio and sound imaging combined with cutting-edge design using the best materials will continue the Bang & Olufsen tradition of excellence - but with a twist: The products will be designed to represent a different usage pattern of the digital generation and with a contemporary and playful design. Read more

January 30, 2009 /PRNewswire/ -- Bang & Olufsen, the world's leading provider of exclusive, high-quality audio and video products, announces the North American arrival of its first fully digital audio system, BeoSound 5. Commonly referred to as a "modern-day juke box", BeoSound 5 combines an unparalleled, high quality listening experience with an interactive piece of art to form a two component audio solution featuring an award winning playlist technology, intuitive graphical user interface, and an interactive, convenient operation for the end user.

"BeoSound 5 is unique as it is the only product available on the market which gives a strong physical presence to a virtual music environment," states Zean Nielsen, President of Bang & Olufsen America, Inc. "We believe this product will resonate with music enthusiasts of all ages as it will encourage a new way of listening to music in a high-quality, interactive manner." Read more