Avid Technology

Creative Production is in the Cloud

This year's NAB gave us two "Ah Ha" moments.

First, there are no real centralizing movie, TV show production enclaves anymore.

The industry may make its money on good ideas creatively executed, but the industry's spirits rest in huge – and we mean huge – storage libraries spread around the country, around the globe.

But before we discuss what was new, better, ready for use tomorrow, we need to do a little clean-up from the first two days.

The Other Tools

Previews – Like showing the previews of an upcoming movie, Apple showed off the very best features of the newest version of Final Cut Pro which will be available later this summer. Source - Apple

Apple, in their typical fashion, showed without showing the next generation of Final Cut Pro.

They called it a sneak peek because even though it has been rebuilt from the ground up, it shows that the fruit company is going to continue to be a big player in professional content production. Read more