Website Provides Advice for Multi-Room Audio Buyers

January 27, 2004 - The Distributed Audio Alliance (DAA) today announced the launch of its updated website - www.multiroomaudio.org -- that provides in-depth information about the advantages of multi-room audio for homeowners and buyers, builders and installers. A valuable resource, it offers details and practical advice and answers the many questions consumers and professionals have on this exploding home entertainment trend that enables the playback of music throughout the house.

The website has sections for consumers, builders and installers providing each audience with targeted information. With a visit to www.multiroomaudio.org, consumers will see the advantages to having a multi-room audio system installed in their home during construction or renovation and will learn that this exciting new home entertainment trend is affordable to install and easy to use. The site will help homeowners make informed decisions about multi-room audio and discusses costs, provides clear explanations of the category, details on the products and tips on how to incorporate a system in the home. Visitors to the site can read customer testimonials and view pictures of products.

For homebuilders, the site is a starting point to learn more and begin the planning required to meet the demands of today's homebuyer. This category will help increase sales to home owners and strengthen the market position of the builder, creating stronger demand for their product. Multi-room audio is among the most sought-after entertainment technologies that homebuilders are adopting to differentiate and increase the marketability of their construction projects. Builders will learn that multi-room audio is an affordable, reliable step-up feature for their customer. This website outlines the steps that builders should take to make multi-room audio a part of their standard package including partnering with a professional systems integrator that specializes in multi-room audio installations.

Installers will reap similar benefits from the site. At first glance, they will see that the total U.S. market for multi-room audio products and services in 2002 was estimated at $960 million, according to EH Research. Roughly half of those revenues go to installation companies. Also posted on the site is a comprehensive list of the technical and business skills necessary to work in the installation of distributed audio. Contractors and audio installers can assess their own situations and determine what steps they should take to compete successfully as multi-room audio system integrators. Also available are links to organizations that offer training for multi-room audio installation companies. From online instruction to training sessions sponsored by industry trade associations, contractors interested in upgrading their capabilities to include multi-room audio installation can find all the guidance they need.

The user-friendly site offers detailed explanations of terms and answers to frequently asked questions. A few clicks through the site and any user will see the excitement and benefits that a multi-room audio system can offer.

SOURCE Distributed Audio Alliance

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