Virgin Launches 'Lifestyle Electronics'

Oct. 15 /PRNewswire/ -- Quality, style and sleek urban appeal best describes Virgin Pulse, a new line of "lifestyle electronics" from Virgin. Consisting of 15 high-design, user-friendly electronics, Virgin Pulse products are the latest example of Virgin's competitive approach to producing superior quality products at a low price. The Virgin Pulse line is carried exclusively at Target, target.com and Virgin Megastores.

Consumer research, industry feedback and Virgin brand strategies led to the creation of the new product line which focuses on ergonomics, styling and functionality to meet the demand of today's fast paced trends. The dual headphone jacks, easy-grip rubberized paint, removable remotes and "hip clips" are just a few of the creative transformations Virgin Pulse has brought to the world of standard, everyday electronics. The "Brilliant Blue" backlit screens, the "velvety" feel, tactile grip and hidden tooling are accents of the Virgin Pulse brand and distinguish the inherent quality detailing throughout.

"While we have been looking at the consumer electronics market for years," said Sir Richard Branson, Virgin's chairman, "we didn't want to launch our own line until we had products that look great, work great and could thrash the competition with one hand tied behind our backs and the other one scrolling an MP3 player."

The initial Virgin Pulse line will consist of 15 products. Two MP3 players, a slot loading CD/Clock radio, FRS two-way radios, an AM/FM tuner, cordless phones, a CD player molded to fit your hand ... devices designed not only to deliver quality but to offer style and fun at the same time. The portable TV/DVD player has a 10.4" viewable TFT/LCD screen, a digital AM/FM tuner, can play DVD, CD, CD-R/W and MP3 file formats and is cable/satellite/rabbit-ear ready. It's sold with an accessory car bag and is one of Virgin Pulse's lead products in their holiday gift line-up. The collection ranges from $6.99 for Virgin Signature Earbuds to $499.99 for the 10.4-inch Portable TV/DVD.

Steve Eastman, vice president, electronics for Target stores calls the line "the ultimate mix of high design and functionality at incredible price points."

"Our guests have always appreciated innovation, value, and a high degree of design," said Eastman. "For those very reasons, we're excited to be partnering with Virgin Pulse on this collection."

Available now at Target and Virgin retailers Branson himself will officially introduce the Virgin Pulse line at a Manhattan party highlighting innovative performers and models wearing the electronic products as hats, shirts, belts and/or pants.

Virgin Pulse. For the beat of your life.

CD-R Media 10 Pack with Storage Cases, $6.99
Signature Earbuds, $6.99
ActiveFit Headphones, $9.99
Portable CD Player, $39.99
Portable CD Player with FM Tuner, $49.99
Portable CD Player with MP3 Playback, $59.99
Cordless Phone, $49.99
Cordless Phone with Digital Answering Machine, $69.99
Digital AM / FM Stereo Tuner, $34.99
Two FRS Radios with 2.5 Mile Range, $49.99
Desktop CD / Clock Radio with Slot Load CD, $69.99
MP3 Player / 64MB with FM Tuner and Smart Media Card Expansion Slot, $79.99
MP3 Player / 128MB with FM Tuner and SD Memory Card Expansion Slot, $129.99
Portable TV / DVD with 10.4" (Viewable) TFT/LCD Screen, $499.99
Portable TV / DVD Carrying Case, $49.99
CD-R Media 10 Pack with Storage Cases

Source: Virgin Pulse