Universal Music Group and MobiTV Announce 24 Hour Music Videos

Jan. 10 /PRNewswire/ -- Universal Music Group and MobiTV today announced the immediate availability of more than 1100 music videos from the Universal Music Group and four new mobile music television channels available on the MobiTV Service. The MobiTV branded music channels will showcase full-length music videos from more than 375 Universal Music Group hip hop, pop, alternative, rap, rock and metal artists.

"Bands get frustrated when their music videos only get seen on the lunar eclipse," emphatically stated Lifehouse lead singer, Jason Wade. "To have our Lifehouse videos on millions of cell phones, our fans will be happy!"

In contrast to other mobile offerings that require a user to purchase access to each video, MobiTV subscribers will have unlimited access to music videos from artists such as 50 Cent, Beck, No Doubt, U2 and others streamed right to their mobile phones for no additional charge beyond the standard MobiTV subscription fee.

"Universal is an ideal music partner for us, allowing MobiTV customers access to a roster of incredible music talent," said Phillip Alvelda, Chairman and CEO of MobiTV. "This alliance with Universal further illustrates our commitment to deliver the very best music content, and provides our subscribers and carrier partners all the great content that drives enjoyment and usage."

"MobiTV is one of the key innovators in the delivery of broadcast media over the mobile networks," commented Larry Kenswil, President of Universal Music Group's eLabs. "Distributing our music videos through MobiTV enables us to reach hundreds of thousands of music lovers through the mobile platform."

"Universal is truly a music industry innovator, sharing their impressive library with the mobile market," said Nancy Levin, Executive Producer of Music Television for MobiTV. "It's been years since fans could get non-stop videos from the industry's hottest artists and we're proud that MobiTV will be the first in the mobile landscape to offer such awesome content."

MobiTV will initially offer four channels of music videos by genre focused on hip-hop, pop, rap, rock and metal, and alternative. It's as simple as accessing the MobiTV channel guide, picking the genre, and enjoying the music video from the artist of your choice.

For more information on the company, its products or technology, please visit www.mobitv.com.

SOURCE MobiTV, Inc.