Sirius Satellite Radio Launches Service Nationwide

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July 1 /PRNewswire-FirstCall/ -- Whether you're in a car, truck, RV or a boat, today marks the first day that music lovers all over the country can receive commercial-free music coast-to-coast, featuring everything from classic rock, rap hits and symphonic selections, to smooth jazz, disco and even bluegrass.

Sirius Satellite Radio (NASDAQ:SIRI), the premier satellite radio broadcaster, today announced its 100-channel service of 60 commercial-free music channels and 40 news, sports and entertainment channels is now available across the continental United States.

"Today is the birth of the nation's premier satellite radio provider," said Joseph P. Clayton, President and CEO, Sirius Satellite Radio. "Sirius invented the concept of satellite radio and is now delivering the reality, with 100 percent commercial-free music that's available across the country and hundreds of miles off the coasts."

For $12.95 per month, listeners can now receive clutter-free music in multiple genres that include 11 rock, 8 pop, 6 country and 7 jazz categories, along with reggae, blues, gospel, Latin hits and others, as well as non-music channels that include CNBC, Fox News, CNN, NPR, BBC, Radio Disney, La Red Hispana, Discovery Radio and E! Entertainment Radio.

Special Kick-off And Holiday Programming
Sirius begins its first week of nationwide availability by declaring independence from commercial radio with Fourth of July-themed programs on many of its 60 commercial-free music channels. The holiday programming kicks off on The Galaxy, channel 100, from July 1 through July 8 with Sirius Across America, a unique compilation of music across all genres that celebrates favorite American places, along with personal "man-on-the-street" feelings about America and other fun facts.

Several times on July 4th, The Galaxy will also feature "Let Freedom Ring," a one-hour musical "scrapbook" of songs and sounds reflecting the patriotic spirit that is the foundation of our nation, hosted by noted singer-songwriter Richie Havens. For more information on Fourth of July programming on Sirius, visit http://www.sirius.com/.

National Retail Presence
Beginning with an initial service launch on February 14 in just four metropolitan markets, Sirius progressively turned up its service at scheduled intervals in 37 other states and the District of Columbia between April 1 and June 1.

Sirius completes its service rollout today with the addition of Connecticut, Georgia, Maine, Massachusetts, New Hampshire, Oregon, Rhode Island, Vermont, Washington, California, New Jersey and the greater New York City area.

"The addition of our remaining states begins a new era in broadcast audio entertainment that hasn't seen a change in 40 years," added Clayton. "With a huge selection available to cover just about every taste in music, news, sports and entertainment, Sirius is about as close as you can get to personalized audio entertainment from the sky."

Sirius is targeting a variety of markets including existing car owners, new car owners -- through agreements with automobile manufacturers and dealers-- RV owners, truckers and boaters. In-home products are also expected to hit the market in the future.

Launching with hardware partners Kenwood, Jensen, Clarion and Audiovox, Sirius has over 60,000 units currently in the product pipeline and expects the number to grow to over 300,000 units by the end of the year, including the addition of products from Panasonic.

"Kenwood dealers around the country are ready with products and promotional tools to help make the Sirius launch a blazing success," said Bob Law, Vice President of Sales and Marketing for Kenwood USA Corporation. "It is an exciting time for our industry. Our close partnership with Sirius will provide a tremendous benefit to our two companies as we work together to build consumer demand for satellite radio."

Sirius-ready radios can be purchased in approximately 3500 retail locations including national retail stores, such as Best Buy and Circuit City, as well as regional and local audio retailers across the country, such as Good Guys, Tweeter and Ultimate Electronics.

The "buzz" from Rockefeller Center
Sirius Satellite Radio's prime location in the heart of New York City -- the entertainment capital of the world -- provides unparalleled access to talent across the musical spectrum.

Its state-of-the-art National Broadcast Studios at Rockefeller Center are just across the street from Radio City Music Hall, two blocks from Broadway, and only a short hop from where the Today show, David Letterman, Saturday Night Live and other popular television programs attract entertainment artists from all over the world.

In addition, the New York music scene is one of the most active and diverse in America, ensuring a steady flow of entertainers into midtown Manhattan.

As a result, the Sirius studios have become a regular stop for groups and artists who enjoy an open environment to discuss their musical interests, and who are excited about recording exclusive performances in the all-digital studios.

Since the National Broadcast Studios were built, some 800 artists have been interviewed and more than 250 exclusive in-studio performances have been recorded for use on Sirius radio programs.

For more information visit http://www.sirius.com/

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Web site: http://www.sirius.com/