Sirius Introduces New Sportster Satellite Radio

August 2004- SIRIUS, the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today introduced a new transportable “Plug & Play” SIRIUS satellite radio – called the Sportster – that is designed to complement SIRIUS’ relationship with the National Football League, and highlight the satellite radio broadcaster’s wide coverage of live NFL games.

The Sportster satellite radio is a unique product from SIRIUS that includes specialized features for the sports enthusiast. The Sportster not only receives over 120 channels of SIRIUS programming, including 100% commercial-free music, plus weather, traffic, news, entertainment and sports, but also features the following:

Game Alert
Prompts listener that their favorite NFL team is playing. S-Seek feature can prompt for additional team games.

Game Zone
Lists all of the games available and scores on SIRIUS by league (NFL, NHL, etc.)

The receiver also includes a special “Jump” button feature that can be programmed to instantly transfer you to any of your favorite channels, including traffic and weather reports, or to take you to a game channel when prompted.

“The Sportster is everything the sports enthusiast could hope for in a satellite radio receiver, and we believe that we have a winning combination of style and functionality,” said Joseph P. Clayton, CEO of SIRIUS. “Not only can it be personalized, but it can bring a whole new dimension to tailgating parties, picnics, or just keeping track of your favorite NFL team. It’s the ultimate sports accessory.”

The transportable Sportster can be used in a car, truck, RV, boat or home, and a boom box attachment is planned for ultimate portability.

Other features include: Bright 6-line Display; Dual Illumination (Amber/Green), Rotary Knob, Internal FM Transmitter with user-selectable frequencies (for wireless connection to existing radio/receiver systems), Direct Channel Entry, Auto Dimmer, Remote Control, 30 Station Presets, Location Memory and Clock-based features.

The Sportster will be available beginning next month at consumer electronics retail locations across the country, as well as at Best Buy and Circuit City. Manufacturers Suggested Retail Price (MSRP): $99.99 for receiver, $49.99 each for car docking and home docking station, $99.99 for boom box.

SOURCE SIRIUS