Sirius and NBA Team Up to Offer NBA Games Through Satellite Radio
January 2003- The National Basketball Association and SIRIUS (NASDAQ: SIRI) announced today that SIRIUS will carry live audio broadcasts of NBA regular season games, playoffs and NBA Finals, as part of its standard programming package.
Beginning in mid-February, basketball fans can hear up to 40 NBA games each week as part of SIRIUS' standard programming package consisting of 100 music and entertainment streams. A complete schedule of NBA games is available on NBA.com and www.SIRIUS.com.
In addition to the play-by-play coverage, SIRIUS will implement media and marketing initiatives with various NBA properties.
"The NBA is excited to provide our fans with another innovative way to follow their favorite NBA teams and players through the SIRIUS satellite radio service," said Gregg Winik, Executive Vice President of Programming and Executive Producer, NBA Entertainment. "We want to be where our fans are and continue to make it easy for them to experience the excitement of our game."
"Adding NBA games immensely enhances our service for our valued subscribers," said Larry Rebich, SIRIUS Vice President, Programming and Market Development. "SIRIUS is proud to offer the best in sports programming at no extra charge."
About the NBA
Since its founding in 1946, the NBA has become a global phenomenon that
transcends national boundaries. With 29 teams in the United States and
Canada, NBA games and related programming are broadcast to 212 countries in
42 languages. The NBA is one of the largest suppliers of sports television
and Internet programming in the world. Through NBA Entertainment, the
league's award-winning production and programming division, the league
produces NBA TV, a 24-hour television network, weekly television shows, and
exclusive content for each of the NBA's team web sites, and the league's
official sites, NBA.com, WNBA.com and NBDL.com. The league has also
continued its partnerships with the leading Internet content and technology
providers to bring the game experience even closer to its fans worldwide.
For more information on the NBA, visit www.nba.com
About SIRIUS
SIRIUS is the only satellite radio service bringing listeners 100 streams of
the best music and entertainment coast-to-coast. SIRIUS offers 60 music
streams with no commercials, along with 40 world-class sports, news and
entertainment streams for a monthly subscription fee of $12.95. Stream
Designers create and deliver uncompromised music in virtually every genre to
our listeners 24 hours a day. Satellite radio products bringing SIRIUS to
listeners in the car, truck, home, RV and boat are manufactured by Kenwood,
Panasonic, Clarion, Audiovox and Jensen, and are available at major
retailers including Circuit City, Best Buy, Sears, Good Guys, Tweeter,
Ultimate Electronics and Crutchfield. SIRIUS is the leading OEM satellite
radio provider, with exclusive partnerships with DaimlerChrysler, Ford and
BMW. Automotive companies that have announced plans to offer SIRIUS radios
in select new car models include Chrysler, Dodge, Jeep(r), Ford, Lincoln,
Mercury, Mazda, Land Rover, Jaguar, Volvo, Aston Martin, Nissan, Infiniti,
BMW, MINI, Audi and Volkswagen.
Click on www.SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
SOURCE Sirius
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