Satellite Radio is Here

2002 will decide whether satellite radio is a boom or a bust. While the big question remains, will consumers cough up cash each month to hear the radio, Sirius Satellite Radio's recent hiring of former RCA headman Joe Clayton, instantly adds legs to this new radio format. Clayton single-handedly pushed HDTV through government channels, and he is no stranger to satellite technology responsible for much of the success of small dish satellite industry.Sirius Satellite Radio broadcasts to your car 100 channels of digital entertainment coast-to-coast. Sirius has 60 original music channels, all commercial free, and 40 news, sports and entertainment channels like ESPN, CNBC, CNN, NPR, Radio Disney, ABC News, FOX News, A&E and Discovery with commercials.

You can subscribe to Sirius for just $12.95 a month (that's about $2 more than competitor XM). Consumers will be able to purchase Sirius receivers at all the major consumer electronics outlets like Circuit City, Best Buy, Good Guys, Ultimate Electronics, Car Toys, Audio Express and Crutchfield.

So while XM Sat radio competitor spends its VC money on David Bowie and Snoop Dog commercials, look for mack daddy Clayton to pull some tricks out of his Sirius bag over the coming year. www.siriusradio.com