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Samsung Showcases Digital Audio Players at Macy’s
Leading Manufacturer and World's Largest Store Launch Major Digital Audio
Promotion With Performance by Interscope Records' Group City High at
Herald Square
 October 31, 2001 - Samsung Electronics America (SEA),
a leader in the digital convergence category, and the world-famous Macy's
Herald Square are teaming for a major in-store promotion in support of
Samsung's award-winning YEPP brand Digital Audio players. Samsung's YEPPs
will go on sale the first week of November, marking the introduction of
digital convergence products to the World's Largest Store. Samsung is
kicking off the YEPP promotion - which will include free giveaways,
product demos, and a chance to win a 20" Samsung TV/DVD combo -- with a
special in-store performance by Interscope Records' hot new R&B group City
High on November 12, 2001. Free passes will be available on a first-come,
first-serve basis beginning November 5, 2001.
"This event reflects the continuing trend toward digital convergence in today's powerful entertainment products," said Russell Bleeker, Marketing Manager for Samsung's Digital Convergence Group. "We are all looking forward to the successful launching of Macy's 'Tech Shop' with our line of Digital Audio players and the accompanying performance by City High." A special Samsung Digital Audio kiosk with an informative looping demo will be installed in Macy's new "Tech Shop" in The Cellar section of its Herald Square store beginning November 5. Two-hundred and fifty passes to the City High performance will be given out at the Samsung kiosk on a first-come, first-serve basis. Samsung will also be giving away 500 t-shirts and running a sweepstakes that offers a chance to win a Samsung 20" TV/DVD Combo. City High will autograph and giveaway up to 500 CD singles following their performance. "We are very excited to be involved with Samsung and Macy's on this event", says Claudette Ortiz of City High. "The YEPP is a product that we can appreciate as artists because it is another method of getting our music to the fans." Music lovers will enjoy the power and performance of Samsung's Digital Audio line up. The Hip Hop YEPP was recently honored with the Editor's Choice Award from PC Magazine, the Good Housekeeping Best Buy Award, and the Maximum PC Kick Ass Award. Offered in cool translucent blue or orange, it sports a handy detachable LCD remote, a Smart Media Card slot and up to 64MB of embedded memory. Samsung's Techno YEPP is a powerful multi-function Digital Audio player featuring voice recording, an FM tuner, backlit LCD display, Smart Media Card slot and up to 128MB of embedded memory. The trend-setting Mini YEPP, the world's smallest $99 Digital Audio player, comes with 5 full-length hit songs, 32MB of embedded memory, and a wearable design perfect for music lovers on the go. It is also available with 64MB for $129. All three Samsung Digital Audio Players feature USB connectivity for faster downloads, Mac and PC compatibility, and feature at least 32MB of embedded flash memory. Samsung continues its parade of hot digital audio products with an array of exciting new models that will be introduced throughout the remainder of the year. The Samsung YEPP brand Digital Audio Players and the City High event will be promoted on the Macy's Jumbotron starting October 29, 2001 and on Z100 radio beginning the week of November 1, 2001 Posters throughout the Herald Square location will promote the event as well. About Samsung Electronics America (SEA) Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of SEC, markets a broad range of consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsungusa.com for more information. About Samsung Electronics (SEC) Samsung Electronics Co., Ltd., with 2000 sales revenue of US$27 billion is a world leader in the electronics industry. The Korea-based company has operations in about 50 countries with 66,000 employees worldwide. The company consists of four main business units: Digital Media, Semiconductor, Information & Communications and Home Appliance Businesses. SOURCE Samsung Electronics [] Similar |
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