Samsung and DIRECTV Team Up to Deliver Digital Television Solutions

Feb. 11, 2002-- Samsung, an established innovator of digital television products, and DIRECTV, the nation's leading digital satellite television service provider, announce a relationship to develop and market interactive digital television solutions for the home.As the first product to emerge from this partnership, Samsung introduces the SIR-S60, an ultra-compact, interactive digital satellite receiver featuring DIRECTV INTERACTIVE powered by Wink Communications (NASDAQ: WINK).

This powerful digital satellite receiver allows TV viewers to access more than 225 channels of DIRECTV programming services and the ability to interact with select Wink-enabled television shows and advertisements in real time.

Samsung's SIR-S60 generates crisp, digital-quality pictures and crystal clear digital-quality music channels to any TV in your home. It is the perfect first step in a home theater system or, for current subscribers, the SIR-S60 can be used as the DIRECTV Receiver of choice for a second location in the house. Easy to connect and simple to operate, Samsung's SIR-S60 is a boon for first time subscribers who can enjoy all the latest innovations right from the start.

Tony Goncalves, Business Development Manager for Samsung's Digital Strategy Group said, "Samsung has actively sought satellite service partners that share our commitment to digital entertainment and television. DIRECTV is focused on television entertainment, and has been diversifying its offerings to satisfy a growing range of consumer needs. We are pleased to have formed a relationship that combines our strength as a digital product manufacturer, and DIRECTV's elite status as the nation's leading provider of digital satellite television service."

"Already known for its history of providing interactive programming and services that are not found anywhere else, Wink is pleased to team with DirecTV, to bring Samsung, a digital product leader, to the forefront in offering an interactive digital satellite receiver solution. This partnership gives consumers one more opportunity to start enjoying all the benefits DirecTV has to offer", according to Reed Spiegel, VP of Business Development, Wink Communications.

DIRECTV INTERACTIVE is a free, easy-to-use service that offers interactive enhancements made available for selection through a remote control whenever a flashing "i" icon appears on the upper left corner of a TV screen. A simple press of the button on the remote control and users can reply to free offers, check the local weather reports, retrieve player and team stats during sports programming or even get customized up-to-the-minute stock quotes. TV viewers need only set up an account for automatic billing with a credit card and shopping applications are available at the click of a button.

Samsung's SIR-S60 is available now at an MSRP of $99.

For more information visit:

www.samsungusa.com
www.samsungelectronics.com
www.DIRECTV.com.
www.wink.com.

SOURCE Businesswire