Panasonic Rear-Seat Entertainment System Ranks Highest in Customer Satisfaction

January 28, 2004-- Panasonic's rear-seat entertainment system, factory-installed in the GMC Yukon Denali, was rated Number One by J.D. Power and Associates in its recent report on customer satisfaction for this increasingly popular vehicle option.

In fact, the top 12 ranked vehicles named in J.D. Power and Associates' 2004 Rear-Seat Entertainment Usage and Satisfaction Study all feature the Panasonic system, produced by Panasonic Automotive Systems Company of America, including the Cadillac Escalade/Escalade EXT, Chevrolet Tahoe, Chevrolet Silverado, Honda Pilot, Honda Odyssey, Chevrolet Suburban, Nissan Quest, Chevrolet Avalanche, GMC Sierra HD, Acura MDX and Lexus RX 330. The study measures the satisfaction of consumers who recently purchased or leased a vehicle with a factory-installed rear-seat entertainment system.

"This is certainly a testament to Panasonic Automotive's unquestioned leadership in delivering best-in-class rear-seat entertainment systems," said Vince Sarrecchia, president of Panasonic Automotive Systems Company of America. "We are extremely pleased that J.D. Power and Associates validated on a third-party basis the effort and enthusiasm we put into making what has become one of the most popular vehicle options on the market today."

The Panasonic system in the GMC Yukon Denali performed well above industry average for video screen, audio quality, ease of operation and overall appearance, according to the study.

Some 93 percent of customers surveyed said they would "definitely" or "probably" recommend their rear-seat entertainment system to others, with nearly two out of three saying a lack of a rear-seat entertainment system option in a new vehicle would influence their buying or leasing decision.

"For Panasonic, delivering unsurpassed customer satisfaction in our products is what we're in business to do," said Sarrecchia. "The findings by J.D. Power and Associates are certainly something we're proud of, in part by having received the highest standing in the rankings, but also the fact that our system is featured in the top 12 vehicles in the study."

SOURCE Panasonic