New Technology Brings a Personal Shopper as Close as your Keyboard

December 2004 -- Schedules are never tighter than during the holiday season when the phrase “time crunch” takes on a whole new meaning. The Internet has certainly helped with 24/7 shopping, but wouldn’t it be even better to have our own personal shopper on hand to find the items we need and to give us great gift ideas? This holiday season, Personal Shopper, Inc. launches a free personal shopping software and service designed to save time, money, and organize holiday gift giving. Personal Shopper selects products tailored to your unique interests, style and brand preferences, as well as gift ideas customized for each recipient and upcoming occasion. All this is delivered to your computer desktop in a gallery-like, easy to use shopping toolbar. The software and service is available at no cost to the user from the company’s website at www.personalshopper.com.

“This new service gives everyone the luxury of having their own personal shopper with ‘round the clock service’,” says Julie Edelman, The Smart ‘N Savvy Mom and noted lifestyle expert. “It’s like having someone who knows you well go out and scour your favorite stores to bring back a selection of ‘just what I wanted’ items for yourself, your home, and your family and takes the work out of finding the perfect gift for everyone on your list.”

Millions of Products
Personal Shopper selects from millions of products from thousands of trusted brands such as: Gucci, KitchenAid, Sony, Fisher Price, Cuisinart, Dell, DKNY, and more. The service eliminates the need to run from store to store or search multiple web sites. Users can now shop when it is most convenient for them -- even when they are not online -- and easily initiate their purchase directly from their desktop. If they are not yet ready to buy, they can save the item to My Gift Ideas, noting the specific recipient and occasion and then return later to select the best gift from the items they saved.

Patented Technology
Personal Shopper, Inc. developed its patented technology over the course of more than four years with extensive input from focus groups and a consumer advisory panel. “We are dedicated to providing everyone with an unparalleled personal shopping experience that will help simplify the lives of busy, time-starved people,” says Laura Silsby, Chief Executive Officer and Founder of Personal Shopper, Inc. In just a few minutes, new users can quickly customize their Personal Shopper, by sharing some of their interests, brand and style preferences, and a calendar of upcoming gift occasions. They can later use the My Gift Planner, if desired, to share recipients’ unique interests or specify their gift budget for a specific occasion. Just like a personal assistant, Personal Shopper keeps track of all upcoming gift occasions and sends great gift ideas in plenty of time to select and purchase the right gift. With ongoing use, Personal Shopper intuitively refines and tailors the product selection to more closely align with the user’s expressed, demonstrated and inferred interests and preferences.

According to Edelman, the real benefit of Personal Shopper is that you decide how to put it to work for you. Can’t resist another pair of fabulous shoes? Maybe you’re into home decor and gardening. Or perhaps you’re wrestling with finding the perfect gift for everyone on your holiday list. “No need to stress over it: let Personal Shopper take the ‘search’ out of finding the right gift, great deals, as well as the latest products from your favorite brands, fashion passions and lifestyle interests.”

“Gifts On Us Holiday” Sweepstakes*
Personal Shopper is putting some cheer back into the season by taking the stress and the cost out of holiday shopping with its “Gifts on Us Holiday” Sweepstakes. The service is giving away over $60,000 from October 16th to December 15th, with one winner per day receiving $1,000 to spend on their holiday gifts. Go to www.personalshopper.com to enter the sweepstakes.

The software and service is available at no cost to consumers at the company’s website at www.personalshopper.com.

*No purchase necessary to enter or win a prize. Void where prohibited by law. Entry rules and regulations are available at www.personalshopper.com.

SOURCE Personal Shopper