New SANYO DVD Players Filter Foul Language

Feb. 20 /PRNewswire/ -- Zoran Corporation (Nasdaq: ZRAN) and Principal Solutions have delivered TV Guardian for SANYO's new line of DVD players. TV Guardian technology expands the family's home entertainment choices by allowing parents to filter inappropriate language from TV and DVD programming. Zoran and Principal Solutions co-developed the software that enables the TV Guardian application on the Vaddis-based SANYO DVD player product line. TV Guardian offers parents more flexibility and precise control over TV viewing than does V-Chip technology currently in TVs or the standard DVD-player parental rating system. The application allows parents to easily select preprogrammed alternative language choices to replace "adult language" with wording more appropriate for family viewing.

Zoran's Vaddis home entertainment server acts as the convergence backbone for manufacturers wanting to implement television, digital camera or other multimedia applications, such as TV Guardian or PictureCD, on their DVD player product lines.

"We chose Zoran's Vaddis for our new line of DVD players because we wanted to offer, in addition to high quality audio and video, improved family entertainment options to our customers. We believe the TV Guardian application that Zoran co-developed with Principal Solutions is important to parents and we wanted to be one of the first to offer it to consumers," said Mr. Tsuneharu Tamatani, general manager at SANYO Technosound Co., Ltd.

"Zoran, as a major supplier to the DVD market, made a perfect partner for Principle Solutions to quickly deliver the TV Guardian capability to DVD manufacturers. By implementing this technology, SANYO is giving parents worldwide peace of mind knowing that their children will not be exposed to foul language, even when they have not been able to preview a movie," said Britt Muhlig, director at Principal Solutions.

"SANYO's decision to offer TV Guardian on their new line of DVD players will give parents around the world piece of mind during family home entertainment experiences," said Michael Wood, vice president and general manager Home Entertainment Division at Zoran Corporation. "Zoran's vision is to offer home entertainment server capabilities that empower our DVD product manufacturers to implement applications that enhance the consumer's experience across all market segments even in the lower priced players."

About Zoran Corporation
Zoran Corporation, based in Santa Clara, California, is a leading provider of digital solutions-on-a-chip for applications in the growing consumer electronics markets. With almost two decades of expertise developing and delivering digital compression technologies, Zoran has pioneered high-performance processing into various audio, video, and imaging technologies. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran is a leading supplier in the rapidly expanding DVD and digital camera markets and in related digital audio and video applications. With headquarters in the U.S. and operations in Canada, China, Hong Kong, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-919-4111.

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SOURCE Zoran Corporation