Motorola's New Broadband-Home Products Recognized as True Innovations

Dec 18, 2001 /PRNewswire via COMTEX/ -- Award-winning plug-and-play home-theater system and wireless digital audio receiver bring a new level of broadband entertainment to the home and to CES (Booth #165, Central Halls 3-5) Motorola, Inc. (NYSE: MOT) Broadband Communications Sector announced today that two of its consumer products are being honored with the Consumer Electronics Show (CES) Innovations 2002 Design and Engineering Awards. These awards recognize Motorola's DCP501 (the first model in Motorola's new DCP 500 Series Home Theater System) and the Motorola simplefi(TM) wireless digital audio receiver, for providing home entertainment that is smarter, simpler and more synchronized than ever before. A panel of prominent industry experts judges the CES Innovations 2002 entries for value to user, aesthetics and contribution to the quality of life as well as the product's innovative qualities. For the seventh year, the Industrial Designers Society of America (IDSA) has endorsed and acted as advisors to the Design & Engineering Showcase.

"The DCP501 and the Motorola simplefi are two of the latest products Motorola is delivering to make our vision of the 'broadband home' a reality, " said John Pierce, vice president, retail. While we expected their launches to generate excitement and hit consumers' 'sweet spot,' it is gratifying to receive tangible confirmation through these highly valued CES Innovation Awards. Motorola is developing innovative solutions that make it easier and faster for consumers to take advantage of the exciting new applications broadband can deliver into and throughout their homes."

About the Motorola DCP501
The DCP501 is the first consumer electronics product that combines a digital cable receiver, CD/DVD player, and AM/FM stereo-receiver (powered by a 5x100 Watts/channel amplifier) - all with the ease of plug-and-play installation. Motorola designed the DCP501 to provide an easy option for consumers who want to experience today's most popular entertainment technologies and interactive broadband services from a single, convenient unit.

This DCP501 was developed based on Motorola's research, which showed a dramatic increase in consumer demand for home theater products and interactive digital cable services. Additional studies showed that consumers preferred a single-unit solution that would enhance their experience by simplifying remote controls and wiring operations.

"Motorola's heritage of innovation combined with our digital-cable leadership and extensive research helped us design this new product with the broadband home-entertainment solution in mind," said Dwight Sakuma director of retail for digital consumer gateways. "Consumers now have a more compelling, convenient and cost-efficient entertainment system than the satellite boxes and the DVD/CD combination units currently on retail shelves."

About Motorola simplefi
Motorola developed simplefi with its California-based software partner, SimpleDevices, to take advantage of the convenience and quality of digital audio. Digital music is ultra-popular, but Motorola recognizes that few consumers want to sit in front of their home PCs to listen to it. The Motorola simplefi is a great- looking and easy-to-install system that enables users to stream Internet digital audio to the existing stereo equipment in their homes. The Motorola simplefi marks the first time that high- fidelity playback of digital streaming audio is made possible in an easy-to-use wireless home product.

"The wireless aspect is simplefi's first advantage, but the simplicity of the device is its second great appeal," said Vince Izzo, director of advanced home services over broadband. "Users don't have to be technically savvy to enjoy the benefits of Motorola's simplefi and high-fidelity audio streamed throughout their house."

Consumers can take advantage of the broadband connection to quickly download content in traditional MP3 fashion or stream it directly through the home stereo system. All they need is the Motorola simplefi package (which includes a simplefi receiver and a wireless network adapter that attaches to the home computer) and a home stereo. A wireless remote puts the controls right in the user's hand. With one push of the remote's "TagIt!(TM)" button, content is easily tagged for review later. This tagged data can be used to search for concert tickets, purchase CDs or read artists' biographies.

About Motorola Broadband Communications Sector
The Motorola Broadband Communications Sector was created when General Instrument Corporation (GI) was acquired by Motorola, Inc. in January 2000. Combining GI's leadership in converged voice, video, and data networks with Motorola's global reach and brand identity, the Motorola Broadband Communications Sector focuses on broadband solutions that deliver interactive television, the Internet, and telephone services over wired and wireless networks. For more information about the Motorola Broadband Communications Sector, visit www.motorola.com/broadband.

About Motorola
Motorola, Inc. (NYSE: MOT) is a global leader in providing integrated communications solutions and embedded electronic solutions. Sales in 2000 were $37.6 billion.

SOURCE Motorola, Inc.