LG.Philips LCD Unveils 52-Inch TFT-LCD for HDTVs

Dec. 5 /PRNewswire/ -- Further setting the pace in the large-area thin-film-transistor liquid crystal displays (TFT-LCDs) space, LG.Philips LCD Co., Ltd. today unveiled its latest TFT-LCD offering for HDTVs, the 52W, a 52-inch wide-screen model. The largest TFT-LCD to ever be demonstrated, the 52W has a superior resolution of 1920 x 1080, featuring 2.07 million pixels -- more than seven times a standard definition (SD) television and twice as many as that found in many HDTVs -- ultimately delivering the best image available for TFT-LCDs. Leveraging the company's Super-In-Plane-Switching (S-IPS) technology, the 52W also boasts the world's widest viewing angle (176 degrees), with a minimum of color shift and incorporates a modern, "wide" aspect ratio of 16:9.

Until now, commercialization of extremely large TFT-LCDs (over 50-inches) was considered impossible. LG.Philips LCD has successfully developed the 52W prototype and plans to begin mass production in late 2003. With the addition of the new 52-inch display, LG.Philips LCD now offers the widest range of TFT-LCDs for television applications, including its 13-inch, 15.1-inch, 17W, 20.1-inch, 23W, 30W and 42W displays.

According to a recent report* from Austin, Texas-based DisplaySearch, Sharp leads the LCD TV market with 48.4 percent market share, while LG.Philips LCD is close on Sharp's heels with a 35.5 percent share. Other competitors have no more than a 6.8 percent share. According to this report, the overall LCD TV market is expected to grow dramatically over the next four years -- increasing from 1.3 million units in 2002 to more than 16.1 million units by 2006*. This growth will further accelerate when digital broadcasting becomes more mainstream.

"LG.Philips LCD is committed to capturing a significant share of the LCD TV market over the next few years. The development of the 52W is the latest in this effort and complements our complete line-up of solutions tailored for this burgeoning sector, which holds tremendous growth potential for our industry with the implicit advantages of TFT-LCDs, like lower power, less weight, less thickness, higher resolution, and a longer lifetime over competing technologies such as PDP," said Bruce Berkoff, LG.Philips LCD's executive vice president of marketing.

*Quarterly LCD TV Shipment and Forecast, Q3 '02, DisplaySearch

Information on the company is available at www.lgphilips-lcd.com.

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Source: LG.Philips LCD Co., Ltd.