LG.Philips LCD Unveils 15.1-Inch XGA TFT-LCD for Television Applications

LC151X01 Display Module Further Signals the Company's Commitment to the LCD TV Market May 30 /PRNewswire/ -- LG.Philips LCD Co., Ltd., one of the world's largest innovators of liquid crystal display (LCD) technology, today unveiled the LC151X01, a 15.1-inch XGA TFT (thin film transistor)-LCD module, for television applications. Offering a high luminance of 400 cd/m2, a fast response time of 25ms and delivering color saturation of 65 percent, the LC151X01 will initially be used for mounted and portable LCD TV applications and other premium products such as PCs and televisions. With the introduction of the LC151X01, LG.Philips LCD offers a wide range of TFT-LCDs available for television applications, all aimed to fuel the growth of the LCD TV market.

According to market research firm DisplaySearch (Austin, Texas), the TFT-LCD market for LCD TVs will account about for 5 percent of the large area (10.4-inch and higher) TFT-LCD units sold in year 2005. Specifically, the LCD TV display market is expected to witness sales of about 765,000 units in 2001, 1.7 million units in 2002, 3.1 million units in 2003 and over 7 million units by 2005.

LG.Philips LCD's Executive Vice President of Marketing, Bruce Berkoff, noted, "Although the LCD TV market is still in its infancy, the demand for light-weight, slim, space-efficient LCD-TV displays continues to grow-offering significant market potential in the near future. LCDs offer an environmental friendly, "green" alternative to traditional displays, being more space and energy efficient to build, use and dispose of. The introduction of the LC151X01, combined with LG.Philips LCD's existing LCD TV display module portfolio and large manufacturing capacity, places us in an excellent position to lead the way in this promising market."

Boasting superior luminance of 400 cd/m2 and a fast response time of 25ms, the LC151X01 is an ideal solution for small LCD TV applications. The LC151X01 also features a diagonal viewing angle of 15.1-inches with an extremely slim design (18 mm). The display offers a contrast ratio of 350:1 and an aspect ratio of 4:3. Weighing in at only 1,800 grams, the display also delivers a color saturation of 65 percent.

In addition to the LC151X01, LG.Philips LCD has begun mass production of a 20.1-inch LCD, the LC201V1, a 15.1-inch LCD, a monitor and TV combination module, the LM151X3; featuring high brightness, fast response and the ability to receive both digital and analog broadcast; as well as a 22.0-inch wide-screen display for desktop publishing monitors, digital TVs and video usage. In addition, LG.Philips LCD is developing a 29-inch display module, the LC290W1, which will be the largest TFT-LCD for HDTV applications available this year.

The 15.1-inch LCD TV will be manufactured in LG.Philips LCD's Plant 2 in Kumi, South Korea and is expected to begin shipping this September. LG.Philips LCD is already in discussion and strategic cooperation, with several leading TV manufacturers to commercialize LCD TVs.

About LG.Philips LCD
Headquartered in Seoul, South Korea, LG.Philips LCD -- a joint venture company established in July 1999 by LG Electronics and Royal Philips Electronics -- is one of the world's leading manufacturers of AMLCDs. LG.Philips LCD leads the AMLCD industry through its high technology, quality and manufacturing capabilities. The company has extended its focus beyond traditional and successful notebook and PC monitor markets and is poised to also deliver solutions for consumer electronics products like the growing LCD TV category, as well as other value-added, non-traditional, display-centric markets such as the multimedia, medical, automotive and aerospace industries. As part of its efforts to be at the forefront of display innovation, LG.Philips LCD is focused on maintaining a diverse product portfolio while continuing to invest aggressively in R&D to further entrench its market leadership position in the AMLCD arena. Information on the company is available at www.lgphilips-lcd.com.

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SOURCE LG.Philips LCD Co., Ltd.