Hasbro's Tiger Electronics Brand Launches New Tween Electronics

Sept. 14, 2005--Hasbro, Inc.'s Tiger Electronics, the brand which has earned a reputation over the years for identifying and bringing to market some of the hottest tech toys for kids, begins the fourth quarter with the introduction of a breakthrough line of consumer electronics and lifestyle designed specifically for tweens.

"When it comes to entertainment, the tween audience wants to be just like their older siblings and friends, and Tiger has the ability to bring to market exactly what kids want - really cool, affordable, high tech products," said Sharon John, general manager, Tiger Electronics. "As we approach the holiday season, Tiger is launching some incredibly innovative products that will provide tweens with hours of entertainment in the home and on the go."

Blending innovative technology with the on-the-go lifestyle of today's kids, Tiger Electronics new line of personal electronics provides tweens with a complete experience. The line, which echoes today's hottest technology trends for adults, features a library of must-have content as well as the elusive 'cool factor' that tweens demand.

The VUGO portable multi-media system allows tech-savvy tweens to have access to their favorite TV shows, music and photos all in one sleek and stylish hand-held media system - whenever they want and wherever they go! Each unit contains 128 MB of memory, enough to hold up to sixty minutes of video, six hours of music or over 1,200 digital photos! The VuGo player's internal memory can be expanded with the use of a standard universal memory card (SD). Using their computers, tweens can create and customize a line-up of their favorite television programs, music videos and digital photos for future viewing on their VUGO player anytime, anywhere! The hottest TV shows and most popular programming will be available for purchase at www.VUGO.com - the official download destination for all your VUGO needs! The VUGO multi-media player is scheduled to be available this fall for an approximate retail price of $119.99.

VCAM NOW is a stylish digital video camera specifically designed for tweens. VCAM NOW is the pocket-size digital camera that lets tweens capture memorable moments with their friends and family in two great ways: by recording a movie or taking still pictures! The VCAM NOW digital video camera (ages 8 years and up) will be available fall 2005 for the approximate retail price of $79.99.

Bring the excitement of the big screen into the comfort of your own home with the ZOOMBOX projector! ZOOMBOX is a portable and easy to use 3-in-1 entertainment projector that will play DVDs, CDs and connects to most gaming systems. Fun for the whole family, ZOOMBOX features a built-in DVD player so you can project your favorite movies on the wall or the ceiling in an exciting big screen format with an image of sixty inches or larger! Plus ZOOMBOX is designed with an easy to use external hook up for AV cables making it compatible with most gaming consoles. Perfect for avid gamers and film buffs alike, users can also attach electronics such as video cameras, digital cameras or cable boxes making the ZOOMBOX entertainment possibilities almost endless! The ZOOMBOX DVD player and video game projector is scheduled to be available exclusively in New York and online at www.hasbrotoyshop.com this December for an approximate retail price of $299 and will be available nationwide in 2006.

Perfect for music lovers of any age, I-DOG Interactive Music Companion is a sleek and stylish, palm-sized pooch that loves to listen to music and will groove along to any song it hears! Easy to use, simply sit I-DOG Interactive Music Companion in front of a speaker or plug it into the headphone jack of any hand-held music system and I-DOG will move and groove to the rhythm of the song. To really get the party started, owners can plug their hand-held music systems directly into I-DOG and music will broadcast through a built-in speaker. I-DOG (ages 8 years and up) Interactive Music Companion is scheduled to be available fall 2005 for an approximate retail price of $29.99.

VIDEONOW XP, is the interactive video system that allows tweens to enjoy top rated programming and hot music videos as well as play fun, interactive games anytime, anywhere! The VIDEONOW XP player combines the high caliber programming and easy portability of the popular VIDEONOW COLOR with the addition of interactive adventures, an exciting all-new format for VIDEONOW! VIDEONOW Personal Video Discs (PVDs) will feature bonus trivia and games playable only with the VIDEONOW XP player. The VIDEONOW XP interactive video system (ages 6 years and up) is scheduled to be available nationwide this fall and online at www.hasbrotoyshop.com for an approximate retail price of $59.99.

The CHATNOW Two-Way Radio Communicator is the new personal communicator that allows kids to be in touch with their friends and family in up to a two-mile range without paying for airtime or signing a calling plan contract. With the CHATNOW Communicator tweens can talk to their friends, send text messages and even take digital pictures! CHATNOW Communicators (ages 8 years and up) will be available nationwide in August for the approximate retail price of $74.99 per set.

SOURCE Hasbro

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