First Interactive TV Mobile Entertainment Portal Announced

August 30, 2005 -- Orion Information Services and PixelPlay announced today that they are partnering to create the world's first interactive TV mobile entertainment portal; all previous mobile entertainment portals have been Web based. Under the terms of the partnership, PixelPlay will create a very sophisticated front end to Orion's Mobile Entertainment Portal that will launch by the end of 2005 and will be far more interactive with wider choices for viewers. Further, it will enable subscribers to browse and listen to more than 5,000 entertainment options on their TVs and then download their selections to their cell phones including ring tones, images, music tones, animations, sound effects and Java games. The full range of mobile content available can be found at www.dishmobile.com.

"This partnership is a natural step in the growth of Orion,"? said Kristian Gjerding, CEO of Orion Information Services. "During the past year we've signed agreements with major and select independent music publishing groups as well as numerous specialty content houses. These agreements license Orion to distribute a wide range of existing content as well as all new content as soon as it becomes available. Our alliance with PixelPlay puts a mechanism in place that satellite and cable networks can leverage to offer their subscribers mobile entertainment that is already in high demand."

"Orion is the only company we found with the technology, management, and partnerships to ensure success in the use of ITV as a delivery channel for mobile entertainment,"? said Ron Chaimowitz, CEO of PixelPlay. "We're delighted to pioneer this new distribution channel with Orion which complements PixelPlay's current distribution channels that already include Cablevision Systems Corporation, EchoStar, Bell Express Vu, MultiChoice, Vodafone, and GoGo on HOT Cable."?

The TV portal integrates both Web and WAP based outlets to enable users access from TV, the Internet and mobile phones. The WAP service is unique in this respect because it uses SMS as the initiator to drive advertising.

For more information visit www.ois-inc.com and www.pixelplay.com.

SOURCE Orion Information Services and PixelPlay