Crisp Wireless Mobile Application to Showcase NBC’s Fall Lineup

October 2004 – Crisp Wireless, a leading provider of next generation mobile content management and wireless delivery software applications, today announced the launch of its mobile application for NBC’s fall show line-up through a major North American wireless carrier. TV enthusiasts can now watch the latest video clips, sign-up for show alerts, as well as browse pictures and bios of their favorite actors, all made possible with Crisp Wireless’ innovative mLogic Media 3G product -- recently launched as part of a broader offering of solutions to enable wireless application.

Crisp Wireless’ mLogic 3G allows mobile customers to stay tuned-in to the latest and hottest NBC shows such as Hawaii, Joey, Las Vegas, LAX and Last Comic Standing. “It’s always exciting for us to develop and provide content for different applications and situations. We’re glad to continue our relationship with NBC and our wireless partners,” said Boris Fridman, CEO of Crisp Wireless.

NBC’s fall schedule just got hotter. With the touch of your mobile phone, mobile customers have access to the following shows’ exciting new features:

Hawaii – Take a trip to paradise with this action-packed police drama with access to trivia and video clips.

Joey – Joey Trivia, promos and tune-in alerts.

Las Vegas – Weekly previews, bios and casino games.

LAX – An up-close-and-personal look at this Los Angeles International Airport based drama with weekly previews, actor photos and video clips.

Last Comic Standing – Users are sure to laugh with a joke of the week.

Crisp Wireless’ new mLogic Media 3G product provides seamless content management and delivery capabilities, to bring the sneak peeks of episodes and the hottest photos via a highly aesthetic interface. mLogic Media 3G is the server side component of the application that provides subscription and billing functionality, content management, automated image and video formatting, and user management.

For more information visit www.crispwireless.com.