Colorcalm Captures the Power of Color to Bring Calm to TV Screens

September 2004 - Colorcalm “Skies” is the first in a series of unique, color DVDs produced by Atmos Pictures in association with world color authority Pantone, Inc. and co-produced by leading DVD production and design studio, Comchoice.

Colorcalm pioneers a new and non-traditional way to use your TV to create a calm atmosphere. Colorcalm “Skies”, a continuous display of skies with 28 color and audio variations, is designed to soothe your senses. The first 1,500 Colorcalm “Skies” DVDs will be distributed during New York Fashion Week beginning September 8, 2004.

Colorcalm targets the vast and growing audience of households with DVD players. In particular, Colorcalm appeals to those leading stressful, constantly-on-the-go lifestyles, who like to invest in relaxation and atmosphere-enhancing experiences such as spas, yoga, candles and home fragrances, and either have purchased, or are about to purchase, a new TV/plasma screen/projector for the home.

Comments Robert Norton, Founder and CEO of Atmos, “Colorcalm is a response to the abundance of TV screens that surround us. Many homes now have more screens than family members. Colorcalm lets you bring color to your life in a soothing, calming way, which you can control. By adding color to your life, Colorcalm enhances your surroundings and improves your well-being.”

Colorcalm “Skies” is a must-buy design accessory for new flat screen TVs, and a perfect holiday gift for all home entertainment aficionados. Priced at US$19.99, Colorcalm “Skies” is available for purchase at www.colorcalm.com or by calling toll-free 1-800 507 9297.

The first in a series of retail outlets to carry Colorcalm DVD titles include The Conran Shop in Manhattan, where Colorcalm “Skies” is playing on the store’s TV screens, and lifestyle store, SHOW in Los Angeles. Additional Colorcalm-branded DVD titles, based on themes of water and the association of color with place, are soon to be released.

Comments David Branham, Buyer for The Conran Shop, “It’s the first DVD for sale at The Conran Shop in New York and taps into a new thread of visual art to maximize the use of flat screen TVs.”

Leveraging the universal interest in color to benefit and affect mood and drive home improvement, Pantone is helping to highlight the color spectrum by working with Atmos to create a DVD that capitalizes on the power of color and its ability to affect our lifestyles in innovative ways.

Comments Head of Pantone’s Colorteam, Victoria Herbert, “Color has a significant impact on our moods and experiences. Pantone draws on its 40 years of expertise to provide Atmos with insight into the psychology of color.”

The TV is now multi-functional and is being designed to take center stage in the home. The size, shape and position of the TV are changing as new technology transforms the way people use their TVs. With “70% of people claiming they need more time to be quiet and reflect on things,” and with the explosive growth of the home entertainment market resulting in combined DVD, home theater, plasma screen and projector sales of US$41 billion**, Colorcalm is perfectly positioned to captivate its target audience.

Says Comchoice’s Chief Marketing Officer, Mark Mallardi, “We have seen the emergence of DVD as the quintessential home entertainment platform, with consumers relying on DVD to satisfy a large percentage of their feature film and TV viewing needs. Now we have the opportunity to extend the value of DVD into a totally different class of product - lifestyle programming. The introduction of Colorcalm enables Comchoice to lead the way in the production of digital content for lifestyle programming.”

To purchase the Colorcalm “Skies” DVD, please visit www.colorcalm.com or call toll-free 1-800 507 9297.

SOURCE Colorcalm

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