Apple

January 15, 2008—Apple today announced a major software upgrade for the iPod touch, making the best iPod into even more—the world’s best Wi-Fi mobile device. iPod touch customers already have the most advanced mobile web browser in the world with Safari, and now Apple is adding five more great mobile applications—Mail, Maps, Stocks, Weather and Notes. The iPod touch software upgrade also includes new features such as Web Clips, a customizable home screen and beginning today, the ability to watch iTunes Movie Rentals. New iPod touch products shipping from the factory will include the software upgrade and existing iPod touch customers can get the software upgrade for $19.99 by purchasing and downloading it from iTunes (www.itunes.com).

“These amazing new mobile applications make iPod touch not only the best iPod, but the best Wi-Fi mobile device in the world,” said Steve Jobs, Apple’s CEO. “With its revolutionary touch interface and software, plus its stunning 3.5 inch screen, iPod touch is evolving into the first mainstream Wi-Fi mobile platform of the 21st century.” Mail on iPod touch is a rich HTML email client that fetches email in the background from most POP3 or IMAP mail services and displays photos and graphics along with the text of the email. Users can configure Mail for Google’s Gmail, Yahoo! Mail, .Mac Mail or most POP or IMAP based mail services with just a few clicks. Read more

January 15, 2008—Apple today announced a free software update for its revolutionary iPhone that allows users to automatically find their location using the redesigned Maps application; text message multiple people in one message; create Web Clips for their favorite websites; customize their home screen; and watch movies rented from the new iTunes Movie Rentals right on their iPhone. With its revolutionary multi-touch user interface and pioneering software, users can easily add significant new features to their iPhone through software updates whenever an update becomes available. New iPhone products shipping from the factory will include the software update and existing iPhone customers will automatically get the update for free when they sync their iPhone with iTunes (www.itunes.com). Read more

January 15, 2008—Apple today introduced Time Capsule, a backup appliance that automatically and wirelessly backs up everything on one or more Macs running Leopard, the latest release of Apple’s Mac OS X operating system including the amazing Time Machine automatic backup software. Time Capsule combines an 802.11n base station with a server grade hard disk in one small package. Simply plug it in, then easily set up automatic wireless backup for every Mac in your house to a single Time Capsule with just a few clicks. Time Capsule offers the benefits of a full-featured 802.11n Wi-Fi base station, and comes in two models: a 500 gigabyte model for just $299 and a 1 terabyte model for just $499.

“Bring Time Capsule home, plug it in, click a few buttons on your Macs and voila—all the Macs in your house are being backed up automatically, every hour of every day,” said Steve Jobs, Apple’s CEO. “With Time Capsule and Time Machine, all your irreplaceable photos, movies and documents are automatically protected and incredibly easy to retrieve if they are ever lost.” Read more

January 15, 2008—Apple today unveiled MacBook Air, the world’s thinnest notebook. MacBook Air measures an unprecedented 0.16-inches at its thinnest point, while its maximum height of 0.76-inches is less than the thinnest point on competing notebooks. MacBook Air has a stunning 13.3-inch LED-backlit widescreen display, a full-size and backlit keyboard, a built-in iSight video camera for video conferencing, and a spacious trackpad with multi-touch gesture support so users can pinch, rotate and swipe. MacBook Air is powered by a 1.6 GHz or 1.8 GHz Intel Core 2 Duo processor with 4MB L2 cache, and includes as standard features 2GB of memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology and Bluetooth 2.1.

“We’ve built the world’s thinnest notebook—without sacrificing a full-size keyboard or a full-size 13-inch display,” said Steve Jobs, Apple’s CEO. “When you first see MacBook Air, it’s hard to believe it’s a high-performance notebook with a full-size keyboard and display. But it is.” Read more

By Jeff Zbar 
www.chiefhomeofficer.com

I get some fairly benign submissions for my annual Holiday Gift & Bribe the Boss Product Review. There’s productivity software, and (yet) another camera, and external hard drives, and all those MP3 docking stations-turned-boom boxes. It’s all cool stuff - cool enough to make you want to blast Cream while shooting a video of yourself backing up your music library while doing lord knows what with that productivity software.

Suffice it to say, some just aren’t compelling. They don’t jump out at you. They aren’t - as Tom Peters once enthused in Fast Company about initiatives that embolden and enliven the spirits of those behind them - Wow! Projects. Then, one jumps right out. Read more

Nov. 15 /PRNewswire-FirstCall/ -- Apple today released Final Cut Express 4, a significant upgrade to its powerful video editing software based on Apple's award-winning Final Cut Pro 6, with a new low price of $199. Final Cut Express 4 adds support for the latest AVCHD cameras, allows mixing of standard and high definition content on a single timeline, includes the ability to import iMovie '08 projects, and gives users access to hundreds of sophisticated FxPlug cinematic effects and filters.

"Almost a million digital filmmakers have made Final Cut their editing application of choice," said Rob Schoeben, Apple's vice president of Applications Product Marketing. "With the introduction of Final Cut Express 4, Apple makes it easy for anyone to join the rapidly growing community of Final Cut editors worldwide." Read more

Oct. 16 /PRNewswire-FirstCall/ -- Apple today announced that Mac OS X Leopard will go on sale Friday, October 26 at 6:00 p.m. at Apple's retail stores and Apple Authorized Resellers, and that Apple's online store is now accepting pre-orders. Leopard is packed with more than 300 new features and introduces a brand new desktop with Stacks, a new way to easily access files from the Dock; a redesigned Finder that lets users quickly browse and share files between multiple Macs; Quick Look, a new way to instantly see files without opening an application; Spaces, an intuitive new feature used to create groups of applications and instantly switch between them; and Time Machine, an effortless way to automatically back up everything on a Mac.

"Leopard, the sixth major release of Mac OS X, is the best upgrade we've ever released," said Steve Jobs, Apple's CEO. "And everyone gets the 'Ultimate' version, packed with all the new innovative features, for just $129." Read more

This is by far, the easiest way to receive a rebate from a purchase that I have ever seen. Good job Apple! Should you be one of the million people that owns an iPhone purchased before August 22, 2007 follow these three easy steps for your $100 Apple Store credit.

Step 1: Identify your iPhone
To confirm eligibility, simply enter your phone number and iPhone serial number in the fields provided. Read more

Sept. 12 /PRNewswire-FirstCall/ -- Apple today unveiled Logic Studio, a comprehensive suite of professional tools that gives musicians everything they need to create, produce and perform in the studio and on the stage for just $499. Logic Studio features Logic Pro 8, a major upgrade that combines an intuitive new interface with Logic's renowned sound quality and rock-solid timing, and introduces MainStage, an innovative new live performance application that turns the Mac into a streamlined live rig. Logic Studio also includes Soundtrack Pro 2, Apple's professional audio post production software; Studio Instruments, made up of 40 pristine quality instruments; Studio Effects, with 80 professional effect plug-ins; a vast Studio Sound Library; and a powerful set of production utilities. Read more

September 5, 2007—Apple® and Starbucks today announced an exclusive partnership that lets customers wirelessly browse, search for, preview, buy and download music from the iTunes® Wi-Fi Music Store at Starbucks onto their iPod® touch, iPhone™ or PC or Mac® running iTunes while at a participating location. When a customer enters a participating location, their device will automatically recognize the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network with no connection fee or hotspot login.

Customers will be able to browse, search and freely preview millions of songs, including a new “Now Playing” service which displays the name of the song playing in the Starbucks store at that moment, then easily buy and download songs or albums directly to their device. Prices and selection on the iTunes Wi-Fi Music Store are the same as on the regular iTunes Store. The service will make its debut at more than 600 Starbucks company-operated locations in New York and Seattle on October 2. Read more