Apple

April 28, 2008—Apple today updated its all-in-one iMac line with the latest Intel Core 2 Duo processors and the most powerful graphics ever available in an iMac. With prices starting at just $1,199, iMac includes faster processors with 6MB L2 cache and a faster 1066 MHz front-side bus across the entire line, and 2GB of memory standard in most models. The 24-inch iMac now offers a 3.06 GHz Intel processor and the high-performance NVIDIA GeForce 8800 GS graphics as options, extending iMac’s lead as the ultimate all-in-one desktop computer for both consumers and professionals.

“The iMac’s gorgeous aluminum and glass all-in-one design has been an incredible hit with our customers and is just one of the reasons Mac sales are growing three and a half times faster than PC sales,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With the latest Intel processors, a faster new graphics option and more memory, customers now have even more reasons to love the iMac.” Read more

April 16 /PRNewswire-FirstCall/ -- NVIDIA Corporation today announced that an upgrade kit featuring the award-winning NVIDIA GeForce 8800 GT GPU is now available for the Mac Pro. Priced at $279, the GeForce 8800 GT upgrade kit allows first-generation Mac Pro users to optimize their Mac with the same powerful solution already available in second-generation Mac Pro systems to deliver powerful graphics processing for the most demanding professional and consumer applications.

"The computer is more visual than ever, and Mac users in particular demand an exceptional visual experience," said Ujesh Desai, general manager of GeForce desktop GPU business at NVIDIA. "Adding a GeForce 8800 GT to the first-generation Mac Pro system will deliver a major graphics boost, resulting in faster processing for a complete range of visual computing applications." Read more

March 17 /PRNewswire-FirstCall/ -- Apple today updated its AirPort Express mobile base station with 802.11n to deliver up to five times the performance and twice the range of the previous model*. Priced at just $99, AirPort Express is the world's smallest 802.11n-based mobile base station. It can be plugged directly into the wall for wireless Internet connectivity and USB printing at home or easily brought on the road for wireless freedom wherever there is an Internet connection. AirPort Express features AirTunes, which works seamlessly with iTunes to give users a simple and inexpensive way to wirelessly stream iTunes music from a PC or Mac to any room in the house. Read more

March 4, 2008 -- The iMCruzer Apple carrying case creates a sigh of envy among iMac owners who fear a data crash when transporting the delicate high-end 20- and 24-inch computers.

The indestructible Pelican iMCruzer air-line safe shipping case is designed to protect your expensive and delicate Apple iMac 20- and 24-inch computer with aluminum keyboard and mouse. The revolutionary design is another CaseCruzer travel solution. Read more

Feb. 26 /PRNewswire-FirstCall/ -- Apple today updated its popular MacBook and MacBook Pro notebook lines with the latest Intel Core 2 Duo processors, larger hard drives and 2GB of memory standard in most models. In addition, MacBook Pro includes the latest NVIDIA graphics processors, now with up to 512MB of video memory, and Apple's innovative Multi-Touch trackpad, first introduced in MacBook Air. All Mac notebooks include a built-in iSight video camera for video conferencing on- the-go*, Apple's MagSafe Power Adapter that safely disconnects when under strain and built-in 802.11n wireless networking for up to five times the performance and twice the range of 802.11g.**

The new MacBook Pro features the latest Intel Core 2 Duo technology with up to a 2.6 GHz processor with 6MB of shared L2 cache; up to 4GB of 667 MHz DDR2 SDRAM memory and up to a 300GB hard drive, plus NVIDIA GeForce 8600M GT graphics with up to 512MB of video memory. Every MacBook Pro now includes a trackpad with Multi-Touch gesture support for pinch, rotate and swipe, making it more intuitive than ever to zoom and rotate photos in iPhoto or Aperture 2 or browse web pages in Safari; an illuminated keyboard that makes it ideal for dimly lit environments such as airplanes, studios or conference halls and a built-in ambient light sensor, which automatically adjusts the brightness of the keys as well as the brightness of the display for optimal visibility. Read more

Feb. 12 /PRNewswire-FirstCall/ -- Apple today introduced Aperture 2, the next major release of its groundbreaking photo editing and management software with over 100 new features that make it faster, easier to use and more powerful. With a streamlined user interface and entirely new image processing engine, Aperture 2 also introduces new imaging tools for highlight recovery, color vibrancy, local contrast definition, soft-edged retouching, vignetting and RAW fine-tuning, and lets users directly post their portfolios on the .Mac Web Gallery* for viewing on the web, iPhone, iPod touch and Apple TV. At a new low price of $199, anyone can easily organize, edit and publish photos like a pro.

"Many of the most respected photographers on assignment all over the world trust Aperture to organize, edit and deliver their images," said Rob Schoeben, Apple's vice president of Applications Product Marketing. "With its simpler interface and lower price, anyone can take full advantage of Aperture's power."

"At the end of the day, it's all about the quality of the image," said Sports Illustrated contributing photographer David Bergman. "Even before I begin making adjustments, Aperture's new RAW processing gives me better images with more visible detail and better color rendering than any other program I've tested." Read more

February 5, 2008—Apple today added new models of the iPhone and iPod touch which have double the memory, doubling the amount of music, photos and videos that customers can carry with them wherever they go. The revolutionary iPhone now comes in a new 16GB model for $499, joining the 8GB model for $399. iPod touch now comes in a 32GB model for $499, joining the 16GB model for $399 and the 8GB model for $299.

“For some users, there’s never enough memory,” said Greg Joswiak, Apple’s vice president of Worldwide iPod and iPhone Product Marketing. “Now people can enjoy even more of their music, photos and videos on the most revolutionary mobile phone and best Wi-Fi mobile device in the world.” Read more

January 15, 2008—Twentieth Century Fox and Apple today announced Digital Copy for iTunes, which provides customers who purchase a DVD with an additional Digital Copy of the movie. Just like movies purchased from the iTunes Store, an iTunes Digital Copy can effortlessly be transferred to iTunes and then viewed on a PC or Mac, iPod with video, iPhone or on Apple TV. The first DVD to make its debut with iTunes Digital Copy is the Special Edition DVD premiere of the Family Guy “Star Wars” parody, “Family Guy Presents: Blue Harvest,” which is being released in stores today. Fox and Apple are planning to deliver many more DVDs with iTunes Digital Copy this year.

“One of the most requested features DVD buyers have been asking for is the ability to get the movies they bought into their iTunes library,” said Jim Gianopulos, chairman and chief executive officer of Fox Filmed Entertainment. “We’re thrilled to offer such an incredibly simple way for our customers to get even more out of their DVD purchase, and we look forward to releasing many more DVDs this year with iTunes Digital Copy.” Read more

January 15, 2008—Apple today unveiled all new software for Apple TV that allows movie fans to rent movies on the iTunes Store directly from their widescreen TV, and lowered the price of Apple TV to just $229. With iTunes Movie Rentals and Apple TV, users can just click a button on their remote to effortlessly rent movies from a catalog of over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound, with no computer required. DVD-quality iTunes Movie Rentals are $2.99 for library titles and $3.99 for new releases, and high definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99. Apple will provide the new Apple TV software free of charge to existing Apple TV owners when it releases the new Apple TV priced at $229 in about two weeks. Read more

January 15, 2008—Apple today announced iTunes Movie Rentals featuring movies from all the major movie studios including 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema. Users can rent movies for as low as $2.99 and watch them on their Macs or PCs, all current generation iPods, iPhone and Apple TV. iTunes Movie Rentals launches today and will offer over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound which users can rent directly from their widescreen TV using Apple TV. iTunes Movie Rentals are priced at $2.99 for library titles and $3.99 for new releases, and high definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99. Read more