Apple

In recent months, movie goers have watched Carrie Bradshaw boot up an Apple Powerbook in Sex and the City and Tony Stark take his tinkering to a Dell desktop in IronMan (as well as a few Macs). Apple, it seems, wins the pop culture prevalence prize of the moment. An Apple model of some kind has appeared in everything from The OC to Weeds, from Legally Blonde to Disturbia. Apple too, makes an appearance alongside its Dell competitors in recent Marvel films including IronMan. Why is Apple so popular on screens large and small?

For starters, Apple is sleek and particularly recognizable in life as well as on film. When you see a Macbook or iMac (not to mention an iPod) on screen you know exactly what it is, or at least what brand it applies to. Even if you're not a pro figuring out how to download digital music, you can easily recognize that unique Apple brand. The Dell, however, while sometimes distinguishable, can often resemble any solid desktop computer. Read more

September 17, 2008 - - Griffin Technology Inc., creator of all things iPod and iPhone, today unveiled its latest innovative iPhone accessories at Apple Expo Paris. AirCurve, Griffin's breakthrough acoustic amplifier dock, actually amplifies and projects the iPhone's sound without speakers or the use of electricity. Also introduced today, Clarifi is a protective case for iPhone that features a built-in lens for close-up photography.

"AirCurve and Clarifi build on Griffin's line of revolutionary, unique accessories for iPhone and iPhone 3G," said Paul Griffin, founder of Griffin Technology. "AirCurve is the perfect addition to an iPhone user's home, allowing them to listen to their music on the iPhone without powered speakers or earphones. And with Clarifi, iPhone lovers can now enjoy their iPhone camera with more close-up detail." Read more

Today at Apple’s Let’s Rock event, Apple unveiled what many had expected: a newly designed iPod nano now available in a multitude of colors, and a cheaper, thinner second generation iPod touch ($229 for the 8GB, $299 for the 16GB, and $399 for the 32GB...that's $100 cheaper than the previous model!) loaded with Nike+ built-in and external volume controls. They also unveiled new in-ear headphones with dual drivers and iTunes 8 – which now carries TV downloads in HD and has Genius Playlists. To not forget the iPod Classic… you can now get the 120GB for $250. Apple has decided to discontinue the 160GB.

Apple Introduces New iPod nano

Apple Introduces New iPod touch

Apple Announces iTunes 8

NBC Universal Returns to the iTunes Store

September 9, 2008—Apple today announced iTunes 8, the next major release of Apple’s ubiquitous music and video player for Macs and PCs which is seamlessly integrated with the most popular online content store in the world (www.itunes.com). iTunes 8 includes the new breakthrough Genius feature, which lets you automatically create playlists from songs in your music library that go great together—with just one click. Genius helps music fans rediscover favorite songs in their existing music library and suggests related music on the iTunes Store they might want to add to their music collection. iTunes 8 features new ways of viewing your music and video libraries, and adds television programs in stunning high definition for sale on the iTunes Store.

Using Apple’s breakthrough Genius feature is easy—select any song, click the Genius button, and iTunes instantly creates a playlist of songs that go great together from your own library. You can preview the playlist Genius creates, refresh the list to choose different songs and save Genius playlists to enjoy again later. You can even create Genius Playlists on-the-go with the new iPod classic, iPod touch, iPod nano and iPhone. The Genius sidebar appears right in iTunes and recommends music from the iTunes Store that you don’t already have, based on the songs you select. Read more

September 9, 2008 — Apple today introduced the second generation iPod touch featuring an amazingly thin contoured metal design, a gorgeous 3.5-inch widescreen glass display, 802.11 b/g Wi-Fi wireless networking, integrated volume control buttons, a built-in speaker for casual listening, a built-in accelerometer and other advanced sensors, and Apple’s revolutionary Multi-Touch user interface. iPod touch, now available for just $229 for the 8GB model, is perfect for playing music, movies and games, with millions of songs, thousands of Hollywood movies and hundreds of games available on the iTunes Store.

“iPod touch is the funnest iPod we’ve ever created,” said Steve Jobs, Apple’s CEO. “Users can listen to millions of songs, watch thousands of Hollywood movies and now, thanks to the App Store, download and play hundreds of great games on their iPod touch.”

The new iPod touch is smaller and lighter than the original, with a sleek new design that features a contoured metal enclosure with integrated volume control buttons and a brilliant 3.5-inch widescreen glass display. With its rounded edges, flush display and curved, more compact design, the new iPod touch is more comfortable to hold and more portable than ever. Read more

September 9, 2008—Apple today introduced the new fourth generation iPod nano, the thinnest iPod ever featuring a sleek new design with a curved aluminum and glass enclosure, in nine vibrant colors. The new iPod nano incorporates Apple’s breakthrough Genius technology which automatically creates playlists from songs in your music library that go great together, with just one click. The new iPod nano also features a refined user interface, a high resolution portrait display and a built-in accelerometer which automatically switches to Cover Flow when rotated and automatically goes into Shuffle mode when lightly shaken. The new iPod nano gives users up to 24 hours of music playback or four hours of video playback and is available worldwide immediately in an 8GB model for just $149 and a 16GB model for just $199. Both models come in silver, purple, blue, green, orange, yellow, pink, (PRODUCT) RED and black.

“The iPod nano is the world’s most popular music player and we’ve made it even better for this holiday season,” said Steve Jobs, Apple’s CEO. “We think users are going to love the amazing new design, the automatic Genius playlist creation, as well as automatically going into Cover Flow with just a turn of the wrist.” Read more

For many college students, a portable music player is just as much a necessity as a notebook computer. Maybe that’s a slight exaggeration, but music is important at college. Whether it’s for entertainment purposes or to drown out other distractions in an attempt to finish a last minute paper, music is incredibly useful in an educational environment. Apple's summer deal is designed to capitalize on what college kids (think they) need to succeed.

"Buy a Mac for college and get a free iPod" is a promotion focused on getting students excited about a new computer before the long haul to a dorm. It’s an incentive for old Apple customers and appealing enough to grab a few new fans as well. The deal will go through September 15 at the Apple Store online as well as Apple retail stores, and authorized campus stores. Read more

Apple’s new iPhone 3G is now available in stores. With networking twice as fast as the first iPhone, built-in GPS, and iPhone 2.0 software (which runs hundreds of third party applications), the iPhone 3G is priced at half of the first generation - $199 for the 8GB model, and $299 for the 16GB model (with a 2 year contract).

Additional features available with the iPhone 2.0 software include mass move and delete multiple email messages, search for contacts, a new scientific calculator, parental controls and more. For more information, head on over to www.apple.com.

June 10 /PRNewswire-FirstCall/ -- Apple yesterday introduced MobileMe, a new Internet service that delivers push email, push contacts and push calendars from the MobileMe service in the "cloud" to native applications on iPhone, iPod touch, Macs and PCs. MobileMe also provides a suite of elegant, ad-free web applications that deliver a desktop-like experience through any modern browser. MobileMe applications (www.me.com) include Mail, Contacts and Calendar, as well as Gallery for viewing and sharing photos and iDisk for storing and exchanging documents online.

"Think of MobileMe as 'Exchange for the rest of us,'" said Steve Jobs, Apple's CEO. "Now users who are not part of an enterprise that runs Exchange can get the same push email, push calendars and push contacts that the big guys get." Read more

June 9, 2008—Apple today introduced the new iPhone 3G, combining all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK. In the US the new iPhone 3G is priced at a stunning $199 for the 8GB model, and just $299 for the 16GB model.** iPhone 3G will be available in more than 70 countries later this year, beginning with customer availability in 22 countries—Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—on July 11.

“Just one year after launching the iPhone, we’re launching the new iPhone 3G that is twice as fast at half the price,” said Steve Jobs, Apple’s CEO. “ iPhone 3G supports Microsoft Exchange ActiveSync right out of the box, runs the incredible third party apps created with the iPhone SDK, and will be available in more than 70 countries around the world this year.” Read more