Apple

October 20, 2009 /PRNewswire-FirstCall/ -- Apple today introduced the new wireless Magic Mouse, the first mouse to use Apple's revolutionary Multi-Touch technology. Pioneered on iPhone, iPod touch and Mac notebook trackpads, Multi-Touch allows customers to navigate using intuitive finger gestures. Instead of mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Magic Mouse comes standard with the new iMac and will be available as a Mac accessory at just $69.

"Apple is the Multi-Touch leader, pioneering the use of this innovative technology in iPhone, iPod touch and Mac notebook trackpads," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "Apple's Multi-Touch technology allows us to offer an easy to use mouse in a simple and elegant design."Read more

October 20, 2009 /PRNewswire-FirstCall/ -- Apple today updated its popular MacBook with a new, durable polycarbonate unibody design featuring a brilliant LED-backlit display, a glass Multi-Touch trackpad and Apple's innovative built-in battery for up to seven hours of battery life. Inheriting technology and design features from the MacBook Pro line, the new MacBook is an ideal consumer notebook for students and new Mac users, and is available for $999.

"The new MacBook includes many of the great features found on the innovative MacBook Pro, such as an LED-backlit display, glass Multi-Touch trackpad and built-in long-life battery," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "With the only lineup of notebooks all featuring unibody enclosures, LED-backlit displays and long-life battery technology, there's never been a better time to switch to a Mac."Read more

Features LED-Backlit Displays, Available Quad-Core Processors & the New Wireless Magic Mouse

October 20, 2009 /PRNewswire-FirstCall/ -- Apple today unveiled an all new iMac line featuring brilliant LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless all aluminum enclosure. The new iMac line, starting at $1,199, is the fastest ever with Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for up to twice the performance.* Every new iMac ships with a wireless keyboard and the all new wireless Magic Mouse, the world's first mouse with Multi-Touch technology pioneered by Apple on the iPhone, iPod touch and Mac notebook trackpad.

"The iMac is widely praised as the best desktop computer in the world and today we are making it even better," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "With brilliant LED displays and the revolutionary Magic Mouse, the new iMac delivers an amazing desktop experience that we think customers will love."Read more

New Breakthrough Price of $199

September 9, 2009—Apple today announced the new iPod touch lineup starting at the breakthrough price of just $199, giving users a great iPod, a great pocket computer, a great game player and access to Apple’s revolutionary App Store with over 75,000 applications. iPod touch features Apple’s revolutionary Multi-Touch user interface, a gorgeous 3.5-inch widescreen glass display, Wi-Fi, Bluetooth, and a built-in accelerometer and speaker—all in an amazingly thin metal design that slips easily into your pocket. The 8GB iPod touch is now available for just $199, along with new models which deliver twice the capacity for the same price, with the iPod touch 32GB model for $299 and 64GB model for $399.

"At just $199 the iPod touch is the most affordable gateway to Apple’s revolutionary App Store with more than 75,000 applications that you can wirelessly download right into your iPod touch," said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. "You get a great iPod, a great pocket computer with the industry’s best mobile web browser and a great game player, all in this super-thin beautiful enclosure."Read more

World’s Smallest Music Player Now in Five Great Colors

September 9, 2009—Apple today announced that iPod shuffle, the world’s smallest music player and the first music player to talk to you, is now available starting at just $59 in five great colors. iPod shuffle’s intuitive controls are conveniently located on the headphone cord, letting you navigate and enjoy music without even looking. With the press of a button, you can play, pause, adjust volume and switch playlists, plus the VoiceOver feature lets iPod shuffle speak song titles, artists and playlist names. The iPod shuffle is available worldwide today in a new 2GB model for just $59 and a 4GB model for $79, and both models come in silver, black, pink, blue and green.

"iPod shuffle is the world’s smallest music player and now comes in five great colors starting at just $59," said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. "iPod shuffle is so small that you almost forget it’s there, yet remarkably, it holds up to 1,000 songs and talks to you." Read more

Featuring iTunes LP, Home Sharing, Genius Mixes & Improved Syncing

September 9, 2009—Apple today introduced iTunes 9, the latest version of the world’s most popular software application to purchase, manage and play media, packed with innovative features such as iTunes LP, Home Sharing and Genius Mixes, as well as a redesigned store and improved syncing. iTunes 9 makes it easier than ever to discover, purchase and enjoy your music, movies, TV shows, and apps for iPhone and iPod touch from Apple’s revolutionary App Store. Plus, Home Sharing now lets you easily transfer songs, movies and TV shows to other computers in your home.

"iTunes 9 is a great iTunes release, with innovative features that make using iTunes better than ever and iTunes content richer than ever," said Steve Jobs, Apple’s CEO. "iTunes LP, for example, lets artists share more of their creativity with fans and gives music lovers the feeling of being immersed in an entire album with art, lyrics, liner notes, photos and videos." Read more

On Aug. 28, 2009, Mac OS v. 10.6 or OSX "Snow Leopard" was released. Unlike previous versions, this one requires an Intel-based processor, essentially meaning any computer without one cannot upgrade beyond Leopard. Those that can must pay for this major upgrade, as with others, starting at $29.

The Snow Leopard upgrade is largely about speed improvements and efficiency. Starting up, shutting down and waking from sleep are all faster, and joining wireless networks is speedier too. Software installations are reportedly also faster, up to 45 percent. One of the biggest complaints about Time Machine as a backup solution is the slow speed. Supposedly, Snow Leopard's version is 50 percent faster, as is Mail.

Snow Leopard also takes up less space than Leopard, opening up approximately 6 GB of space on the hard drive since it doesn't need many of the files that were required for previous versions that worked on other processors. And for file sharing needs, Snow Leopard is more efficient because it can still perform in sleep mode, saving energy.Read more