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Amp’d Mobile Announces More Firsts in Mobile EntertainmentApril 2006 – Amp’d Mobile, the first fully integrated mobile entertainment company, announced more “firsts” in the mobile entertainment industry today at CTIA Wireless 2006. Living up to its mission, Amp’d Mobile is dedicated to bringing the next-generation broadband wireless services and applications to 18-to-35 year olds with unprecedented content offerings. To date, Amp’d built partnerships with top music and entertainment firms such as MTV Networks’ MTV, MTV2 and Spike TV brands as well as KNAC.COM and UMG, to name just a few, ensuring the most compelling and original content. Among its new and recent “firsts”:
Launching this month, Amp’d Mobile will linearly broadcast mainstream television to mobile handsets with the debut of Amp’d TV. This live, 24/7 linear streaming service will kick off with five channels delivering a wide array of programming including Fox Sports (FUEL, Speed and Fox Soccer), Fox News, IMF (The International Music Feed), to name a few. A first in the mobile entertainment world, Amp’d Mobile will launch Best of Amp’d Live, a fifth channel comprised of half-hour shows produced by Amp’d Mobile that will include such programming as Supercross Review and Best of Break.com along with original Amp’d Mobile content titled The Z List and Extreme Makeover: Homeless Edition and Swing Shift featuring KC Armstrong, former producer of the Howard Stern Show. Concurrent with the launch of Amp’d TV, Amp’d Mobile Radio will launch with such channels as Hip-Hop/R&B, Alternative/Indie, New Music, Hard Rock as well as other branded radio channels. In the sports ring, Amp’d Mobile has partnered with Spike TV and the Ultimate Fighting Championship® to simulcast Ultimate Fight Night™ Live, the first-ever network sporting show simulcast live on a mobile device. Delivering some of the world’s best mixed martial arts fighters in real time to the handsets of Amp’d Mobile members, the event is being held at The Joint in Las Vegas’ Hard Rock Hotel and Casino on April 6, starting at 8 p.m. EST. Amp’d Mobile is the official wireless sponsor of UFC® and is exclusively featuring Spike TV’s UFC® programming in the mobile arena. In late 2005 Amp’d was the first carrier worldwide to mobilecast UFC®’s pay-per-view event to its handsets, and has since mobilecast UFC® 56, 57 and 58. In addition to offering subscribers instant wallpapers, screensavers and ringtones, this partnership provides exclusive UFC® content including exciting Octagon action, fighter interviews, training profiles, pre-fight weigh-ins, and “best of” clips of UFC® and Spike’s The Ultimate Fighter. Another high-action brand gets on the course as Amp’d gears up to be the exclusive U.S. wireless provider of the MotoGP broadcasting in near real time starting Saturday, April 8th. In addition to racing coverage, broadcast to Amp’d from locations throughout the world, this channel includes unique post-race content and exclusive interviews with top U.S. riders. Amp’d Mobile will also add the Red Bull US Grand Prix, held at Laguna Seca (7/23/06), to its impressive list of first-ever live broadcasts. “Amp’d is proud to expand on our line up of “firsts” in mobile with this week’s UFC / SPIKE simulcast and with the launch of Amp’d TV, featuring top networks such as FOX Sports and FOX News within a 24/7 streaming package,” said Seth Cummings, Senior Vice President, Wireless Content & Internet Services for Amp’d Mobile. “Additionally, having completed construction of the Amp’d broadcast studio and post-production facilities, the launch of our original programming slate rounds out an already industry-leading content programming portfolio.” Along with high-energy sports, Amp’d also looks to tickle funny bones with cutting-edge comedy. Amp’d Mobile, break.com and blognet.com are pairing two popular comics on the stand-up circuit, Jo Koy and Nick Thune, to present the Amp’d Mobile College Comedy Tour Presented by Break.com and Blognet.com. Koy and Thune will hit a series of college campuses for nightly performances that will be filmed for exclusive broadcast through Amp’d Mobile phones beginning April 17th at Rhode Island College. Additional stops will include Fitchburg State College, SUNY Cobleskill, Union College and a live broadcast of the “Amp’d Mobile College Comedy Tour” from BU on Apr 19. Constantly pushing the envelope in the music arena, on March 19 Amp’d Mobile hosted the first-ever live music broadcast in the U.S. directly to Amp’d handsets. This groundbreaking event featured Fall Out Boy’s sold-out Black Clouds And Underdogs tour including full performances by Fall Out Boy, The All-American Rejects, Hawthorne Heights and From First To Last. As a co-sponsor of the tour with MTV2 through May 15th, Amp’d Mobile has stepped it up for concert-goers to create an exciting and cutting-edge experience for handset users. To complement these quality content offerings, Amp’d Mobile debuted its Motorola Hollywood handset. This device features a proprietary user interface, built on BREW® 3.1, for quick and easy downloading of music, videos, entertainment, 3D mobile gaming and more along with Bluetooth capabilities. Key entertainment features of the handset include an MP3-quality music player with one-button, quick access to favorite tunes; a 1.3 megapixel camera with dedicated camera key, photo indicator and 4x digital zoom; MPEG-4 video and playback; and a 262,000-color display for the best viewing of all entertainment. Distribution of the Motorola Hollywood occurs at a wide array of major market retailers in addition to ampdmobile.com. To accompany the debut of the handset, Amp’d Mobile recently introduced new rate plans for post-pay rates as well as two new services including Amp’d Overload and Amp’d Overdose. These new rate plans offer its members twice as many anytime minutes, including the unprecedented Amp’d Unlimited Plan offering members unlimited minutes, unlimited push-to-talk, and unlimited text and picture messaging for just $150 a month. In addition, users can subscribe to Amp’d Overload for $15 a month and get unlimited access to over 20 video channels. Or, with Amp’d Overdose, members get unlimited access to over 30 video channels, Amp’d TV and Amp’s Radio for only $20 a month. And now, for a limited time, members who subscribe to Amp’d Overload or Amp’d Overdose are eligible for Unlimited Anytime Minutes FOREVER for just $99 a month. Amp’d Mobile is offered nationwide and more information can be found at www.ampd.com. SOURCE Amp’d Mobile []Similar |
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