alpha

Sony Intros Three New Alpha DSLRs: The a560, a33 and a55

by jessica on Fri, 2010-08-27 09:45

Sony this week announced three new alpha DSLR cameras, the a560, a33 and a55. All three feature Multi-frame Noise Reduction, Sweep Panorama mode, 3D Sweep Panorama and Full HD 1920x1080 60i video capture. Sony also announced three new A-Mount lenses - a Carl Zeiss Distagon T* 24mm F2 ZA SSM (model SAL24F20Z), a DT 35mm F1.8 SAM (model SAL35F18) and an 85mm F2.8 SAM (model SAL85F28).

The 14.2 megapixel SLR-a560 sports a 3-inch LCD screen that tilts 90 degrees up or down and has many of the same features of its predecessor, the a550, such as Quick AF Live View, 7fps continuous shooting and Auto HDR.

Additional features include 7fps shooting speed, Quick AF Live View, built-in HDMI port, and built-in stereo microphone. The SLR-a560 accepts both Memory Stick PRO Duo and SD cards.Read more

Sony Intros Full-Frame DSLR for Less than $2000

by jessica on Thu, 2009-08-27 12:51

Sony today introduced the new full-frame alpha DSLR-A850 camera and a new 28-75mm F2.8 lens, geared towards the pro photographer. Almost identical to the flagship a900, the a850 has a 24.6-megapixel, 35-mm full-frame Exmor CMOS sensor and fast image processing with dual BIONZ processing engines. It also offers high-speed continuous shooting of 24.6 megapixel images at up to three frames per second.

Other features include:

Intelligent Preview function: "grabs" a RAW preview image, displays it on the screen, and lets you fine tune it without using up memory on the camera's memory card
Autofocus system: nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included for better precision when using fast-aperture lenses
SteadyShot INSIDE image stabilization: the camera achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. The anti-shake system stabilizes all Sony, Minolta and Konica-Minolta compatible lenses even wide angle or large aperture lenses.

The camera also has HDMI output and Photo TV HD mode, and includes dedicated slots for Memory Stick PRO Duo, Memory Stick PRO-HG Duo, HX series and CompactFlash media.Read more

Sony Introduces New Alpha Cameras for First-Time Digital SLR Buyers

May 18, 2009 /PRNewswire/ -- Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use a (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

Uniquely Matched to Customers' Needs

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

"Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required," said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. "By overcoming the obstacles, we've made it much easier for newcomers to take great pictures with DSLRs."Read more